MULTIVERSE STUDIO AND NATSUME PARTNER FOR ORIGINAL HARVEST MOON® DELUXE PLUSH SERIES

Following The Popularity Of The Adorable 15^th Anniversary Cow Plush, Toy Manufacturer and The Game Publisher Partner For Future Harvest Moon Plush

LOS ANGELES, Calif., (Jan 16, 2013) – Leading toy manufacturer Multiverse Studio Inc. today announced they have secured the exclusive North American rights to develop and produce official high-end, original Harvest Moon plush animals which uniquely capture the charm of the classic family oriented videogame series. The partnership started with the creation of the highly popular 15^th Anniversary Cow Plush which was released during the Holiday season in 2012 exclusively on Natsume’s online store. Future plush will be launched in 2013 featuring both original Harvest Moon characters, as well as characters from other Natsume original IP. 

Guang Yang, Chief Executive Officer at Multiverse Studio Inc., said, "The Harvest Moon series is a cornerstone franchise in the family oriented videogame market. The series' innovation and unique visual charm continues to be a successful formula for the long-standing videogame franchise. Multiverse Studio is proud to partner with Natsume to realize a future line of cute, high-end, original plush products for the Harvest Moon videogame series."

"We were so happy with the reaction to Multiverse Studios’ first project for us, the 15^th Anniversary Cow Plush," said Hiro Maekawa, President and CEO of Natsume. "We have complete faith in their ability to produce high-quality plush that truly captures the charm Harvest Moon."

Fans of the series can expect to see future Harvest Moon plush animals rolling out later this year.

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About MULTIVERSE STUDIO Inc.

Founded as a design firm to provide product design services to the collectible toy industry, Multiverse Studio Inc. has since grown into an all-inclusive manufacturing and production service house providing a cross-industry platform bridging China to the world. Multiverse Studio is made up of a group of talented and enthusiastic professionals with expertise in prototyping and manufacturing everything from indistinguishable life-size prop and statue reproductions to limited number promotional specialty runs and full retail sized productions. For more information about Multiverse Studio Inc. and its products log-on to www.multiverse-studio.com.

About Harvest Moon

Harvest Moon is one of the first life-simulation games ever developed, helping to launch an entire genre of games where fighting and conflict was not the goal, but rather friendship and happiness. The series celebrated its 15th anniversary last year with the most recent entry, Harvest Moon: A New Beginning for 3DS. The series continues to grow, enjoying popularity among gamers both young and old.

About Natsume

Natsume Inc. is a worldwide developer and publisher that specializes in unique and family-oriented interactive entertainment software for a variety of platforms. Most known for publishing Reel Fishing and Harvest Moon, Natsume is dedicated to producing quality video games.  For more information about Natsume Inc., visit www.natsume.com