BOOM! STUDIOS TO PARTICIPATE IN REEDPOP PARTNERSHIP WITH CHEVROLET AND UBER TO GIVE FANS FREE RIDES TO NEW YORK SUPER WEEK AND NEW YORK COMIC CON EVENTS

October 3,  2014 (Los Angeles, Calif.) - Award-winning publisher BOOM! Studios is thrilled to announce today it is participating in a special promotion during New York Super Week (NYSW), the week leading up to the start of New York Comic Con (NYCC) (Oct. 9-12) at the Javits Center in new York City. ReedPOP, the number one producer of the world’s largest pop culture events and the company behind NYCC and the inaugural NYSW, announced a partnership with Chevrolet and Uber that will put fans in the driver’s seat of convenience at this year’s events. As part of the partnership, Chevrolet will custom wrap nine different car models with some of the most iconic characters from comics, video games, and literature—including several from BOOM! Studios titles—that fans can Uber to events all across the city. The partnership will kick-off on October 3 and run through October 7.

Comic Con fans will also have a chance to win exclusive access to great prizes and collectibles thanks to the Chevrolet and Uber partnership. For instance, fans who ride in the Chevrolet Cruze may win BOOM! Studios exclusive comics and graphic novels. Those who ride in the New York Super Week Chevrolet Tahoe will be eligible to receive New York Comic Con and New York Super Week t-shirts, tickets to New York Super Week events, and much more.

Fans will also be eligible to win a trip to NYCC 2015 with VIP Tickets and a Chevy Car Exclusives Prize Pack through the “Chevrolet Gives You the Keys to NYCC” contest. Starting on October 3, fans are encouraged to tweet creative photos of one of the cars, using the hashtag #ChevyNYCC. Following the completion of New York Comic Con on October 13, NYCC and Chevrolet will pick the 10 best photos as finalists.

“This is the first year that we’re bringing New York Comic Con out of the Javits Center with New York Super Week and this partnership will allows fans to get to where they need to be throughout New York City,” said Larry Settembrini, Director of Strategic Accounts for ReedPOP. “Having some of the biggest brands custom wrap these Chevrolet cars will truly let everyone know that New York Comic Con is here and add another layer of pop culture to the week!”

“Chevrolet is thrilled to take our three year partnership with New York Comic Con to a new level of fan engagement,” said Chevrolet Marketing Manager Todd Reynolds. “These one-of-a-kind Chevy vehicles will provide fans with a unique opportunity to cruise around the city for free in pop culture style.”

“We are honored to be asked once again to participate in this very innovative venture with ReedPop and Chevrolet,” said BOOM! Studios Marketing Manager Mel Caylo. “Involving Uber this year is a great addition to an already exciting promotion that will engage fans and get them looking forward to next week’s New York Comic Con.”

BOOM! Studios joins Dark Horse, Image, Valiant Entertainment, IDW, New York Super Week, Random House, SEGA, and TBS to provide graphics to wrap select Chevrolet vehicles that will be used as part of the promotion. Featured on the BOOM! Car will be the following titles:

• Front Hood (facing the car, left to right)
  • Hacktivist
  • Lumberjanes
  • Hexed
     
• Front bumper
  • Regular Show
     
• Right side (from back to front)
  • The Amazing World of Gumball
  • Teen Dog
  • Adventure Time
  • Mouse Guard
  • Bee and PuppyCat
  • Wild’s End
     
• Left side (from back to front)
  • Dead Letters
  • Black Market
  • Big Trouble in Little China
  • George Pérez’s Sirens
  • The Woods
     
• Back Hood (facing the car, left to right)
  • Thomas Alsop
  • Translucid
  • Jim Henson’s The Musical Monsters of Turkey Hollow

New York Super Week will take place October 3-12, leading into the East Coast’s biggest and most exciting convention – New York Comic Con. The New York Super Week Card will offer fans access to dozens of special offers including drink specials at venues and bars, discounts to citywide tours and in-store merchandise discounts at retailers including Midtown Comics and Discovery Times Square.

How to download:
1. Open up your Uber app
2. Enter promo code:
3. Request ‘COMIC CAR’
 

BOOM! Studios can be found at booth #1344 at New York Comic Con. For more information on BOOM! Studios, please visit www.boom-studios.com and their social media pages (Twitter, Facebook, Instagram, and Tumblr.) 

For more information about New York Super Week and to purchase tickets, please visit www.NewYorkSuperWeek.com and New York Super Week’s social media pages (Facebook, Twitter & Instagram).

For more information about New York Comic Con please visit www.NewYorkComicCon.com or and New York Comic Con's social media pages (Facebook, Twitter and Instagram).
 

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ABOUT BOOM! STUDIOS
Founded by Ross Richie in 2005, Diamond Gem Award-winning “Best Publisher” BOOM! Studios (boom-studios.com) generates a constellation of best-selling Eisner and Harvey Award-winning original and licensed comic books and graphic novels with the industry’s top talent. BOOM! Studios is comprised of four distinct imprints. The original Studios imprint is home to Mike Carey's Suicide Risk; James Tynion IV's The Woods; Mark Waid's Irredeemable; Sons of Anarchy; and Big Trouble in Little China. Steven Grant’s graphic novel 2 Guns was released as a feature film from Universal Pictures, starring Denzel Washington and Mark Wahlberg. BOOM!’s all-ages imprint KaBOOM! publishes Charles Schulz’ Peanuts; Jim Davis’ Garfield; Cartoon Network’s Adventure Time, Regular Show, The Amazing World of Gumball, and Steven Universe; Mike Kunkel’s Herobear and the Kid; and Natasha Allegri's Bee and PuppyCat. BOOM!'s experimental imprint BOOM! Box publishes The Midas Flesh and Lumberjanes. In June 2013, BOOM! acquired Archaia Entertainment (archaia.com). Archaia is the Eisner and Harvey Award-winning graphic novel publisher of Mouse Guard, Cow Boy, Gunnerkrigg Court, Rust, and Jim Henson’s Tale of Sand. In October 2013, BOOM! Studios entered into a unique first-look relationship with 20th Century Fox, giving the studio access to its library of titles and giving the publisher access to Fox's vast catalog of films. In August 2014, BOOM! Studios began a similar first-look relationship with 20th Century Fox TV to develop properties for the small screen.

ABOUT REEDPOP
ReedPOP is a boutique group within Reed Exhibitions, which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime, East, South and Australia, Star Wars Celebration, New York Super Week, Special Edition: NYC,  Oz Comic-Con, BookCon, Comic Con India and the UFC Fan Expo. In 2013 ReedPOP added Star Wars Celebration Europe and PAX Australia to its rapidly expanding portfolio of international events. The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, and Asia/Pacific including Australia and India. (www.reedpop.com)

About Chevrolet:
Founded in 1911 in Detroit, Chevrolet is one of the world's largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com.