Monday, October 06, 2014

Comics, Graphic Novel, & Digital Thought Leaders Gather at ICv2 Conference
Final Speaker List Announced

  
(October 6, 2014 - Madison, WI)  ICv2 has announced the final speaker list for the ICv2 Conference: The New Comics Customer, its annual conference held in conjunction with New York Comic Con, and it includes comics, graphic novel, and digital thought leaders, who are gathering to discuss the exciting transformation of the comics audience.

The discussions will range from data-heavy presentations to thoughtful panel discussions, with audience participation encouraged.  Here are the sessions at the ICv2 Conference: The New Comics Customer:

ICv2 White Paper
A highlight of the Conference each year, the 2014 ICv2 White Paper will concentrate on the New Comics Customer, and break down the data available from all sources on this growing segment of the market.
  • Presented by Milton Griepp, CEO, ICv2 
The Con Explosion
The rapidly expanding con scene is an important part of the changing audience for comics, a place where potential new customers are mingling with more committed fans, and the opportunities are great.  Who are these new attendees, and what does it mean for the medium?  Our speakers have data and personal experience to help us find the answers to these questions.
  • Christine Bohle, Sr. Category Marketing Manager, Eventbrite
  • Patrick Bradley, EVP Digital Media & Entertainment, Wizard World, Inc.
  • Shelton Drum, CEO, Heroes Convention
  • Lance Fensterman, Senior Vice President ReedPOP
  • Meg Lemke, Chair, Comics & Graphic Novel Committee at the Brooklyn Book Festival, and Contributing Editor at MUTHA Magazine
  • Rob Salkowitz, author, writer of Comic-Con and the Business of Pop Culture
  • Moderated by Heidi MacDonald, comic editor and commentator from The Beat
The New Customer Connection
The new customers get comics and graphic novels in a variety of ways, including digital, e-commerce, and brick and mortar stores.  We discuss who these new readers are, where they're coming form, and what kinds of books they like. 
  • Jim Crocker, General Manager, Modern Myths
  • Terence Irvins, Graphic Novels and Comics Buyer, Kinokuniya Bookstore, NY
  • Andrew McIntire, Vice President, Things from Another world
  • David Steinberger, CEO, comiXology
  • Tucker Stone, Director, U.S. Sales and Marketing, Nobrow and Flying Eye Books; Managing Partner, Bergen St. Books
  • Moderated by Milton Griepp, CEO, ICv2
The New Comics and Graphic Novels
The new comics customer wants a different kind of comic, and the creators and publishers that can give it to them are being rewarded.  Our panelists share their insights.
  • Ted Adams, CEO, IDW Publishing
  • Jon Goldwater, Co-CEO, Archie Comics
  • Joe Illidge, Partner, Verge Entertainment
  • Sven Larsen, VP-Marketing, Papercutz
  • Cassandra Pelham, Senior Editor, Scholastic's Graphix
  • Moderated by Calvin Reid, Senior News Editor of Publishers Weekly
For more information on the speakers at the ICv2 Conference, click here.

Time and Place
The ICv2 Conference: The New Comics Customer will take place at the Jacob Javits Convention Center, from 1:00 to 5:30 p.m. on Wednesday afternoon, October 8th.

More Info
For registration, or for more info, click here.

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