Friday, January 23, 2004

MARVILLE #7
Intro (Page 1):
Welcome to EPIC Comics

For hundreds of creators who deserve the opportunity to see their work in print, for hundreds of thousands of readers listening for new creative voices, EPIC Comics is for you.

EPIC Comics is a new Marvel imprint under which we will publish comics written and illustrated by YOU. Anybody will have the opportunity to submit work for consideration by EPIC's submissions editor.

EPIC enjoys more favorable economic parameters than Marvel (and other publishers for that matter) so we can publish books that others can't.

EPIC strives for a broader creative scope than Marvel (and other publishers for that matter) so we can publish a wider array of stories than others would.

By freeing writers and artists from many of the economic and content restrictions of traditional comic publishing, EPIC hopes to provide a forum for a new generation of comic creators to reach the next generation of readers.

An old comic creator lament goes something like, "I don't have fans, just people who want my job." Well, people, here is your application. The following pages tell you what you need to know to get started with EPIC.

Good luck,


Bill Jemas


Section Divider (Pages 2-3):
REACHING NEW READERS
Kinds of Stories EPIC Is Likely to Publish

You can increase your chances of getting published by reading the following criteria that EPIC will use to judge submissions.

Letís start with EPICís mission statement.

1. Tell Great Stories
2. Reach New Readers

If you can do these two things, EPIC will publish your work. Itís that simple.

EPIC will publish books that speak to new readers in ways that Marvelís current books do not. This means that EPIC will not publish books that duplicate Marvelís current lineup.

The bad news is that Marvelís current lineup is already filled with all of the easy stuff. Marvel makes half a dozen Spider-Man books every month, a dozen X-Men titles and one or two more for every major character.

The good news is that EPIC will take greater creative chances and business risks that Marvel does.

If you have an interesting and story in you, we want to read it. If you have a unique and powerful artistic style, we want to see it. We want you to win.

A script you submit to EPIC will fall into one of four categories, and each category has its own criteria by which submissions will be judged. The following section explains how these categories and their associated criteria break down.

Pages 4-5:
1. Marvel characters with monthly books

Clearly, the EPIC books with the best initial sales potential will feature the major Marvel heroes and teams. EPIC books about Marvel heroes with the largest existing reader bases will be:
(a) the most likely to be bestsellers, but (b) the least likely to reach new readers.

Take Spider-Man, for example: Marvel limits the number of monthly Spidey titles, but constantly diversifies the line to reach a wider reader base. Thus, each monthly title claims a unique creative bent: Ultimate Spider-Man targets younger readers, Amazing Spider-Man maintains the characterís action-adventure tradition, and Peter Parker: Spider-Man focuses on the man behind the mask.

Marvel would love to publish a Spider-Man book under the EPIC imprint, but the creative team would have to come up with knock-íem-dead content different from the books in Marvelís current line. So please donít show up with, ìHey, Spider-Man hasnít fought Rhino in a long time.î Marvel can publish a book like that any time in our regular line. EPIC writers should strive to strike a clean, crisp note to a clearly identifiable target audience of new potential readers.

PULL QUOTE: ìEPIC writers should strive to strike a clean, crisp note to a clearly identifiable target audience of new potential readers.î

This is hard, but it can be done ñ the Ultimate line found a large, mostly unique teen audience for Ultimate Spider-Man, and repeated the trick with Ultimate X-Men and The Ultimates.

PULL QUOTE: ìEach monthly title claims a unique creative bent: Ultimate Spider-Man targets younger readers, Amazing Spider-Man maintains the characterís action-adventure tradition, and Peter Parker: Spider-Man focuses on the man behind the mask.î

Page 6-7:
2. Classic Marvel super heroes with no monthly books

The EPIC books with the next-best sales potential will be those that revive classic Marvel characters or teams. Moreover, these are relatively easy to approve, because they wonít cannibalize a current Marvel title. Unfortunately, this kind of book seems to bring out the worst in even the best writers. If you start with the question, ìHey, whatever happened to the Silver Surfer?î youíre sure to get the answer, ìPretty close to nobody cares.î

But Marvel would love to publish a new Silver Surfer book under the EPIC imprint. The trick is to preserve the essence of the classic character while repositioning and updating the characterization so it resonates to a clearly identifiable target audience of new readers.

This is hard, but it can be done ñ Marvel Knights nailed it like nobodyís business, taking Punisher and Daredevil from the brink of cancellation to solid footing among the worldís most popular books.

PULL QUOTE: ìThis is hard, but it can be done ñ Marvel Knights nailed it like nobodyís business, taking Punisher and Daredevil from the brink of cancellation to solid footing among the worldís most popular books.î

Pages 8-9:
3. New Characters

Subtitle: New Characters for the Marvel Universe

The bad news is that weíre talking about characters with absolutely no existing fan base; the good news is that there is significant upside for brand new characters that become popular. The folks at Marvel Studios in particular are always eager to hear about a new Marvel character that isnít attached to any existing Marvel character family.

Marvel would love to publish books that add great new characters to our Universe. We are especially interested in expanding into new literary genres. Super heroes are great, but there are readers who prefer the undies-on-the-inside kinda characters. EPIC intends to explore every graphic storytelling opportunity from romance to comedy to murder mystery and crime fiction.

PULL QUOTE: ìSuper heroes are great, but there are readers who prefer the undies-on-the-inside kinda characters.î

This is hard, but it can be done ñ Alias is a detective story, right in the tradition of noir mystery fiction, that is set convincingly in the world of Marvel super heroes.

So please feel free to stretch your creative wings with works that reach beyond the current comic audience. Marvel and EPIC will be right there with you, marketing and distributing the books to new readers and helping to expand the comic book community and industry.

Subtitle: New Creator-Owned Characters Outside the Marvel Universe

Look at Diamond Distributorsí monthly list of the top 300 comics: one or two creator-owned books may find their way into the top 100 for a month or two, but the bulk of these titles dwell at the bottom of the list, selling a few thousand copies, and losing a few thousand dollars, per issue.

PULL QUOTE: ìHaving Marvel produce your creator-owned concept means that your chances of breaking the top 100 are greater than with any other publisher.î

Moreover, from Marvelís point of view, these books donít have much value, because most of the long-term upside opportunity for ancillary revenues belongs to you, not us.

Having said that, I must add that EPIC is determined to tell great stories for new readers. If you can do that, we would love to be your publisher. And having Marvel produce your creator-owned concept means that your chances of breaking the top 100 are greater than with any other publisher.

Sidebar: New Marvel Characters and Entertainment Licensing

Many of Marvelís classic characters, and most of those who spring from existing titles, may be included automatically in existing movie, TV, electronic game and other licensing deals. But brand new characters are virtually unencumbered, even if they do dwell in the Marvel Universe.

There are legal complexities at work, but the basic principle is simple. For example, in New X-Men, Grant Morrison created a new character named Cassandra Nova (Professor Xís sister). Before there can be a Cassandra Nova movie, video game or TV show, Marvel must navigate complex legal provisions of its TV, movie and merchandising contracts. In contrast, a brand new character, created independently from an existing family, would be free from most existing Marvel deals.

Section Divider (Pages 10-11):
TELLING GREAT STORIES
How To Write Stories EPIC Will Publish

Many great writers have done some of their best work for Marvel. To them, the Marvel Universe is the ultimate authorís sandbox, filled with wonderful characters and settings for wild fantasy, stark reality, and everything in between.

But many equally talented people have turned in some of their worst work for Marvel. They got the chance to play in that same sandbox and spent their time scooping up theÖ never mind. If I had a nickel for every comic script Iíve rejected in the past three years, Iíd have like twelve dollars. Okay, thatís not a lot of money, but itís a ton of wasted effort.

These writers all seem to have the same kinds of problems at Marvel U. The following list of ìrulesî should help you through your own creative process by steering you clear of the traps into which others have fallen.

Pages 12-13:
Rule #1: If your work isnít clear, donít bring it here.

As President of Marvel Publishing, Iím embarrassed to admit that I canít understand more than half of our monthly comics. Weíre oozing irony here, fans. In law school, I chose Tax Law, because the Internal Revenue Code made perfect sense to me. Now, after three years at the helm of Marvel, I find most of our comics to be unintelligible.

The greatest impediment to gaining new readers is lack of clarity in stories. If a potential new reader picks up a comic and isnít immediately drawn into the story because it is too difficult to tell whatís going on, then we lose that potential new reader, pure and simple.

Having said that, I should add that this is not an accident or a mistake. At least half of Marvelís titles are written for readers who have been reading our books for years and who want stories that are fully woven into the fabric of the Marvel Universe. Old fans understand and love the kind of book that is completely inaccessible to new Marvel fans (and new presidents).

But ñ EPIC does not need to publish that kind of book. Mainline Marvel writers have that covered.

CAPTION: Bruce Jones does a great job of making Incredible Hulk #34 both accessible to new readers and enjoyable for old fans.

Pages 14-15:
Rule #2: Character introductions are the foundation of your story.

Hereís a sad phenomenon that plagues the comic book creative process: great-reading scripts make for bad-reading comics. For this plague, the cure is character introduction.

Comic book writers tend to do what novelists do: they write paragraph-long descriptions of each character as he or she enters the story. The writer may type that a character is divorced, or that she is a single mother, or that she escaped from the Weapon X program. The writer may type that a character is thinking she misses her kids, or that she would like to strangle their deadbeat father, or that her kneecaps could not possibly be adamantium because they are beginning to rust.

All that typing ñ with the writer knowing that almost none of it will find its way onto the final page. But any writer knows that character introduction is the skeleton that supports the plot. So rather than leave introductions out entirely, he writes them as little love notes to the editor and artist.

CAPTION: Donít assume your reader is familiar with your characters ñ even in the case of household names like Wolverine.

Thereís only one good way to introduce a character in comics: you have to let the character show the reader who she is by the things she chooses to do. Not by the things she says in long-winded narration captions, or in the things other characters say about her. And actions take time ñ you may need to spend four or five pages on a good character introduction. Do the math: if character introduction is the skeleton that supports the plot, and you are introducing more than four important characters in a 22-page comic, you are going to get literary osteoporosis.

PULL QUOTE: ìYou have to let the character show the reader who she is by the things she chooses to do.î

And donít even think about skimping on intros when youíre bringing existing Marvel characters to your party. Treat every character like a new character that readers are meeting for the first time. Even in the case of household names like Spider-Man, Wolverine, and the Hulk, your character introductions should take some time to let the reader know how and why they are important to your story.

Of course, this is not to say that every character needs to be Hamlet. Quite the opposite; the Marvel Universe has more character actors than Hollywood. You are welcome to let the reader take Marvelís ìtypecastî characters at face value. You need to call the Feds to check on a military secret? Go ahead and ring Nick Fury; the shoulder holster and eye patch say all that needs saying. You need somebody to bust up a crap game? Go ahead and hire the Rhino to charge in; the nose hair says it all. But donít even think about using Rhino because he carries a grudge against Spider-Man due to that fight they had in Amazing Spider-Man #127.

The days of editorial ìfootnotesî are over ñ if you need one for readers to understand whatís going on, youíre doing something wrong. For the sake of clarity and tradecraft, whether you are introducing a central, three-dimensional character or a bit player, you should put everything the reader needs to know right there ON THE PAGE as part of the action that drives the story forward. And donít cop out with lengthy captions or clunky ìIt is I, Iron Man, the Man of Ironî dialogue ñ your readers will see right through you.

CAPTION: Itís okay to use character ìtypesî. In the case of Nick Fury, the shoulder holster and eye patch say all that needs saying.

Pages 16-17:
Rule #3: Keep your metaphors at your fingertips.

Chapter One, Page One, Super Heroes 101. Super-powers should be used as metaphors for real-world characterization and story points ñ in Ultimate Spider-Man, for example, spider-powers are simply a metaphor for puberty.

Back in the early 1990s, Marvel writers forgot Peter was supposed to stand for teen boys everywhere and made him do things torn from the pages of their own lives. He aged, he got married, he got boring. Then we all looked surprised when teens stopped reading Spider-Man books.

PULL QUOTE: ìGet down to the essence of what made your character popular in the past so you can write new stories that will make that character popular in the present.î

Super-powers are just gobbledygook unless they have an underlying meaning. Johnny Storm has fire powers ñ ìWouldnít it be cool if Reed Richards built him an infrared power booster?î NO. Doc Ock has metal arms ñ ìWouldnít it be cool if they were adamantium?î NO. The Incredible Hulk is brutish and green ñ ìWouldnít it be cool if he turned intelligent and gray?î NO. We call those kinds of stories ìwriting a comic book about a comic book.î

CAPTION: The powers of Dark Phoenix are potent metaphors, which is why they make a great classic story.

But think about Jean Grey transforming into the Dark Phoenix with the power and yearning to destroy Earth. Jean is a mutant, a Homo sapiens superior, the natural evolutionary replacement of human beings ñ ìWouldnít it be cool if her powers got out of control, and readers caught a glimpse of what it would be like to actually be replaced by a new species?î Hell yes, it would be cool, and haunting ñ and that is why the Dark Phoenix Saga is a Marvel classic.

If you want to revive a classic Marvel character, you have to look past the spandex and stories that have been written by your predecessors. You need to get down to the essence of what made your character popular in the past so you can write new stories that will make that character popular in the present. Hereís a good rule of thumb: if it didnít take place within the pages of the comic youíre writing, leave it out ñ itís not relevant to the story youíre telling right now. You donít have to discard the characterís past to do this ñ you just have to focus on the aspects of the character that have been consistent since the beginning, that make them who they are.

PULL QUOTE: ìWhile the Rev. Martin Luther King Jr. was preaching integration and Malcolm X was espousing separation, Professor Xavier was teaching his mutants how to live among humans and Magneto was intent on building a separate nation.î

Marvelís mainline authors do this every day. Think about the X-Men as a metaphor for minorities in America. The classic stories were pulled from the pages of contemporary American history books: in the 1960s, while the Rev. Martin Luther King Jr. was preaching integration and Malcolm X was espousing separation, Professor Xavier was teaching his mutants how to live among humans and Magneto was intent on building a separate nation of Homo sapien superiors. Today, in New X-Men, Grant Morrison is taking that central idea of the X-Men and recasting it in terms of the contemporary state of minority politics. He is telling stories in which Xavier has not abandoned his basic mission of integration, but has thrown open the doors of his academy in an overt declaration of mutant pride; he is showing the world the wonders of mutant science and culture.

Is this a rejection of those classic stories from the 1960s? Of course not. Does it depend on our having read those old stories? Not at all. A good EPIC script will remain faithful to the central concept of an existing Marvel creation without depending on the stories that have gone before it.

Pages 18-19:
Rule #4: Start your story at the beginning.

Marvel receives hundreds of story springboards, beat sheets and scripts every year. Ninety-five percent of them start right in the middle of a story; one hundred percent of that group are rejected.

Everyone else on Earth writes, ìA man was born, he lived and died.î
Comic guys write, ìA man died ñ no, he didnít, that was really his clone.î

Just about every kind of comic book writer seems to fall into that same trap.

PULL QUOTE: ìWriters who have been telling Marvel stories for decades already know all about the Marvel Universe and seem to assume their readers do, as well.î

When I was plotting the first issue of Namor, I got to the end, read it over and realized I had written the second issue instead. Iíd written an issue in which a young Namor meets a land girl at the beach, then encounters her years later at the same beach and agrees to go to a dance with her. My plan was to set up Namorís conflict between his responsibility to Atlantis and his attraction to the world above water. What I forgot to do, however, was establish his relationship to Atlantis. All this business with the girl wouldnít mean much unless we had first seen Namor in his natural setting. So I had to go back and start at the beginning, and write issue one instead of issue two.

Writers who have been telling Marvel stories for decades already know all about the Marvel Universe and seem to assume their readers do, as well. These writers tend to pick up characters where they were left off in old Marvel comics. They feel like they can skip the beginning ñ which is the crucial part of the story during which the writer must make the reader care about the characters. They tend to start their new stories at the ends of old ones. All the pitches to ìbring backî Jubilee and Generation X have started where the Generation X books ended. Thatís not a beginning ñ thatís a story trying to borrow the work another writer has done in order to avoid the challenge of writing a beginning. EPIC is not going to publish that kind of book.

When new writers are trying to break into Marvel, they study up on the Marvel Universe. Unfortunately, exposure to the great works that went before frequently overwhelms them. They tend to write between the cracks of past stories. We receive pitches all the time that start like this: ìThe following events take place between issues #137 and #138 of Uncanny X-Men.î EPIC is not going to publish that kind of book.

And howís this for strange? New writers who bring their entirely new characters and universes to be published as creator-owned properties also fall into this trap. They expend huge mental energy building their own universes in their minds, on index cards and on reams of typed paper. Then they tend to pick some point in time and space, smack in the middle of their new universe, and start telling the story right there. These pitches generally start with an unidentified character on a mysterious mission, the nature and meaning of which is ìto be revealed.î What they donít do is give us a reason why we should care enough ñ and keep reading long enough ñ to find out. EPIC is not going to publish that kind of book.

Letís make this simple: begin your story by engaging the reader in the life of your main character and/or in the essential events of the story.

PULL QUOTE: ìBegin your story by engaging the reader in the life of your main character and/or in the essential events of the story.î

Page 20:
Rule #5: Think big, act small.

If you have ever been up close and personal in a street fight ñ scrapping or watching ó you know a punch in the nose is a major event. But now suppose that just before the street fight, you had seen the Hulk pick up a bus and toss it at a building, or watched Magneto stop the Earthís rotation with a thought and a theatrical gesture. Then, instead of the street fight being one of the most significant images you carry for the rest of your life, it becomes a big yawn.

There is a comic tradition of starting every book with a big action scene, but big action scenes are showstoppers and should be saved for climactic moments. Little actions are the lifeblood of graphic storytelling. Little actions establish your characters; little actions move the plot forward.

One of the most chilling and memorable scenes in Origin is the scene in which Dog kills Jamesís puppy. It has all the firepower it needs: one little puppy, one very bad boy. Nobody tossing tanks into oil tankers.

CAPTION: Origin didnít need big action scenes to be memorable, just one little puppy and one very bad boy.

Page 21:
Rule #6: Write in ìarcs.î

Gone are the days of yearlong story lines, dangling plot threads and dense continuity. If clear, accessible content is the best way to attract new readers, next in line are graphic novels ñ widely distributed, highly successful collections of single issues that together comprise complete story arcs. More and more, Marvel has been structuring stories with this market in mind, and EPIC should follow suit. The ideal length for a graphic novel is six issues ñ preferably two three-issue story arcs, but any combination is acceptable. After six issues, the price point tends to become prohibitive, and the gap between books too long.

Graphic novels underscore the usefulness of recap pages in monthly comic books. Not only do recap pages allow readers to play catch up on a monthly basis, they can be pulled from the subsequent collection ñ leaving a satisfying, complete story devoid of unnecessary exposition.

PULL QUOTE: ìA great first issue will have a clearly-defined ending, but will itself function as one big beginning for your six-issue story.î

When you write your issue #1, keep this six-issue story structure in mind. No need to sacrifice your beginning, middle and end. A great first issue will have a clearly-defined ending, but will itself function as one big beginning for your six-issue story.

CAPTION: Each Marvel trade paperback collects a complete, self-contained story arc.

Page 22-23:
Rule #7: Pilots vs. Origins

A good first issue is frequently an origin story. This kind of story provides a convenient way to introduce readers to your character, because readers actually watch the formation of those essential traits that make the character what he or she is. This is how we wrote Ultimate Spider-Man ñ the first seven issues of that series constitute an origin story. This is truly starting at the beginning ñ the beginning of the formative events that shape the characterís life.

PULL QUOTE: ìThe key to a long career in comics is not writing a good first issue. It is the ability to sustain a story line over the long haul.î

EPIC editors will be happy to get your origin stories, and I expect EPICís early years will include a bunch of them. But keep in mind the key to a long career in comics is not writing a good first issue. It is the ability to sustain a story line over the long haul.

Think about it this way: an origin story is like a movie in that the essential nature of the lead characters change. The boy comes of age (Star Wars, Spider-Man) ; the girl becomes a woman (Titanic, My Big Fat Greek Wedding). On the other hand, an ongoing comic series is like an ongoing TV series in that characters are established in the opening scenes, but donít change during the show. What they do is explore the world from their own perspective.

PULLQUOTE: ìA great first issue will immerse readers in the lives of the characters immediately ñ without leaving readers feeling like theyíve walked into the theater halfway through the movie.î

When TV programmers ask producers to make a ìpilotî episode, they donít ask for the ìoriginî of the characters. Instead, programmers want to see a ìtypicalî episode. They want to see that the audience enjoys episode #3 before they commit to the entire series. Programmers know that the best first episode in the world is useless if the producers canít generate a weekly show with a beginning, a middle and an end.

Whether itís an origin story or a ìpilot,î a great first issue will immerse readers in the lives of the characters immediately ñ while still taking the time to properly introduce those characters, and without leaving readers feeling like theyíve walked into the theater halfway through the movie.

In the long haul, Marvel needs books that do what JMS is doing on Amazing Spider-Man. Each story arc works for people who have been reading Spider-Man for forty years, and for people who saw the movie and found their way into a comic book shop hungry for more.

If you want to knock the socks off EPICís acquisition editors, submit a pilot issue in lieu of, or in addition to, an origin story.

Page 24-25:
Rule #8: Take charge, be brave; fight the Fanboys, and win their hearts.

If you can understand the difference between a creator and a fan, you have a fighting chance at writing for EPIC for a living.

Marvel has a way of announcing new creative initiatives to our fans: ìAt long last, Marvel will reveal the origin of Wolverine.î Part of the fun of being a Marvel fan is being a ìTrue Believerî in Marvelís mythology. Comics are more fun to read if you suspend your disbelief and think of the Marvel characters, stories and universe as real.

PULL QUOTE: ìI did not reveal the origin of Wolverine. I made it up.î

Unfortunately, many Marvel creators ñ and a number of our editors ñ take that notion too much to heart. Right from the horseís mouth: I did not ìrevealî the origin of Wolverine. I made it up. And I made it up twice, once in Origin and again in Marville #5.

Your readers are supposed to immerse themselves in the Marvel fantasy world. They are the passive observers permitted to roam among the authentic Marvel heroes ñ able to see and feel everything, but unable to touch and affect it.

PULL QUOTE: ìYour readers are supposed to immerse themselves in the Marvel fantasy world. That is not your job.î

That is not your job. You are not an apparition watching reality unfold around you. Your job is to take control, stand up, be counted and be creative.

During the past three years, Marvel has announced a number of publishing initiatives that have been criticized viciously by Fanboys and the fan press:

Ultimate Spider-Man
Ultimate X-Men
X-Force revamp
The Ultimates
Origin
Truth: Red, White & Black
Incredible Hulk, X-Men family and Spider-Man family relaunches

This roster reads like an honor roll of the best and brightest creative pushes the industry has had to offer for the past three years.

Why the criticism?

Have you been paying attention?

Many Marvel fans are True Believers who immerse themselves in our comics and suspend their disbelief; they think of the Marvel characters, stories and universe as real.

Many editors were afraid to tell the origin of Wolverine, because they were afraid of fan backlash. Please realize what Iím saying: Marvel was afraid to tell a story about the most courageous character in our universe.

More importantly, please understand why Origin worked: Marvelís True Believers embraced Origin because it stayed true to the essence of Marvelís most courageous character.

PULL QUOTE: ìMarvel was afraid to tell a story about the most courageous character in our universe.î

Page 26-27:
Rule #9: Conclusion: Break the freakiní rules.

Creativity and rules donít mix, so donít feel bound to comply with everything you just read. In other words, these are not ìrulesî so much as they are principles developed during the past three years to address serious problems with comic book tradecraft. The only thing that ultimately matters is that you tell a good story ñ we donít care how you do it.

To summarize:

Start Slowly [SMALLER HEADLINE STYLE]

Establish your characters. Make your main character both likable and believable. For great fantasy to work, you need to do your job in establishing credibility. Jurassic Park starts with a lot of simple science and ends up with credible, cloned dinos. Star Wars starts with a kid on a desert planet and ends up with the Force battling the Empire for the control of the universe. Die Hard starts with a New York City cop on an airplane going to visit his estranged wife in Los Angeles, and ends up with a super hero flying, dodging bullets, and making guns materialize out of the back of his neck.

Create [SMALLER HEADLINE STYLE]

To write good fiction, you must immerse yourself in your creation, in the world of your characters. You walk among them; you feel they are real. The great thing about writing for Marvel is that accessing our Universe is easy and fun.

But to write great Marvel fiction, you also have to rise mentally above our fictional world and be willing to command the characters to do what you need them to do in your story. I know this sounds strange, but many new Marvel writers fail because they are so intimidated by the Marvel Universe that they turn off their creative talents and write tiny little stories that fit between the cracks of what went before them. Donít lock step with our characters, get out there and lead them.

Edit [SMALLER HEADLINE STYLE]

The editorís main function is to be the readerís advocate in the creative process ñ making sure the books are understandable and enjoyable. But Marvel will not edit EPIC books, you will. This means that, sometimes, you have to think like a reader, not just like a writer. You have to step back from the creative process from time to time and give your work a very objective reading ñ or just ask your friends and family to read your work and give you honest input.

Section Divider (Pages 28-29):
How to Submit Your Work to EPIC

EPIC books will be written, drawn, colored, lettered and composited by YOU. No editor will be working with you, calling to bug you for materials, or checking for mistakes. When it comes to your EPIC book, you will be running the show. In order to get to that point, though, you must go through the process of submitting your work for approval.

To submit your work to EPIC, there are a few steps you must follow:

If you are a writer, you must mail EPIC a full script for a 22-page comic book (single issues only, please; no series proposals), enclosed with a set of legal documents that are described below. If your script meets our guidelines and is approved by the submissions editor, you will receive a letter of acceptance as well as check for $500.00, and the green light to form a creative team of approved EPIC artists and designers to create your comic.

If you are an artist or a designer, you must mail EPIC five sample pages of your work, accompanied by a set of legal documents that are described below. If your work meets our guidelines and is approved by the submissions editor, we will send you a letter advising you that these samples will be posted on the EPIC web site so that approved EPIC writers can recruit you for a creative team.

Please read further for full instructions.

Page 30:
Submission Rules for Writers
How to get started in comics with a typewriter

1) The first thing you need to do is write a script. We do NOT want springboards, synopses, character descriptions or partial scripts. We need to see the whole thing from beginning to end, for a 22-page comic. Please submit your scripts typed on paper; we will not be accepting disks or handwritten scripts. For an example of how to format your script, please visit http://www.epiccomics.com/blahblah.html.
2) Go to the EPIC web site and download the following forms: Idea Submission Form, Writersí Work For Hire Agreement, and W-9 Tax Form. If the script you are submitting is set in the Marvel Universe but includes new characters, you must also download the New Character Agreement. If the script you are submitting is NOT set in the Marvel Universe and does NOT use any Marvel characters, you must also download the Creator-Owned Agreement. PLEASE READ THESE DOCUMENTS CAREFULLY. These documents set forth the rights Marvel Enterprises, Inc. (ìMarvelî) will have in your work. By signing these documents, you will be agreeing that Marvel owns all rights to the work submitted by you and that you are performing the work on a work made for hire basis. The agreements become effective when we return copies to you also signed by Marvel.
3) After you review and sign these forms, please put them in an envelope with your script. PLEASE INCLUDE EVERY PAGE OF EVERY FORM. Mail us your script and legal forms along with a self addressed stamped envelope (so we can send you a response). Do not include sample artwork, or any other materials not listed here. Please send everything at once. We canít accept any script that doesnít come with the proper paperwork.
4) EPIC will then review your work. If it is accepted, EPIC will mail you a written response and a check for $500.00 in the envelope you enclosed. If it is not accepted, EPIC will mail you a written rejection letter and return to you your rejected script and legal forms. All acceptances and rejections are in EPICís sole discretion. There will be a lot of submissions, so we wonít be able to give feedback on any rejected script. Itís going to be yes or no. PLEASE DO NOT CALL, E-MAIL OR VISIT TO INQUIRE INTO THE STATUS OF YOUR SUBMISSION.
5) Once you have a green light, itís up to you to build a creative team to create your book. You may only use artists and designers that have already been approved by EPIC, so encourage any artist friends you want to work with to submit their work by following the artistsí submission instructions below. You may find the list of approved artists and samples of their work at http://www.marvel.com/epic/blahblah.html.

Script Content Guidelines

1) Please keep all script content PG or below. This means no nudity, sex, swearing, drug use, or graphic violence on-panel.
2) Please do not use any characters copyrighted by an entity other than Marvel. This means no DC crossovers, no movie or TV characters, and no celebrity likenesses.
3) Titles will be subject to Marvel legal approval. There is a chance that you will be asked to provide an alternate title for your comic after your script is approved.
4) If you write double-page spreads (two facing pages that function as a single layout and cannot be separated) into your script, make sure each spread is separated by an even number of pages; for example, if pages 14 and 15 are a double-page spread, then pages 18 and 19 can be a spread as well, but not pages 19 and 20. This is to ensure that when your story is drawn, the artistís layouts remain intact when the story is collected in a trade paperback.

Page 31:
Submission Rules for Artists
How to get started in comics with a pencil, brush or Macintosh

1) The first thing you must do is photocopy 5 pages of your work ñ either pencils, inks, coloring, or lettering. Please make clean 8 1/2îx11î photocopies of your work. Make sure the reproduction quality is high, because if your work is approved, we will be scanning these photocopies for posting on the EPIC web site.
2) Go to the EPIC web site and download the following forms: Idea Submission Form and Artwork Release Form. PLEASE READ THESE DOCUMENTS CAREFULLY. These documents set forth the rights Marvel will have in your work, including the right to post your work on a web site.
3) After you review and sign these forms, please put them in an envelope with your photocopies. Mail us your sample work and legal forms along with a self addressed stamped envelope. Send everything at once. We canít accept any artwork that doesnít come with the proper paperwork.
4) EPIC will review your work. If it is approved, EPIC will mail you a written response and post your work on the EPIC web site, located at http://www.marvel.com/epic/blahblah.html. If it is not accepted, EPIC will mail you a written rejection letter. There will be a lot of submissions, so we wonít be able to give feedback on any rejected work. Itís going to be yes or no. PLEASE DO NOT CALL, E-MAIL OR VISIT TO INQUIRE INTO THE STATUS OF YOUR SUBMISSION.
5) Once your work has been posted to the EPIC web site, approved EPIC writers may see your work there and contact you to join a creative team. Marvel will provide approved EPIC writers with your contact information; however, Marvel cannot be held responsible for any unauthorized use of this information that may occur as a result.

What Happens Next?

After you get your script approved, the next step is to assemble a creative team. For the full story on assembling a team and creating your comic for EPIC, please visit the EPIC web site at http://www.marvel.com/blahblahblah.html.

Where to Send Stuff

All submission materials must be mailed to:

EPIC Submissions
Marvel Enterprises, Inc.
10 East 40th Street
New York, NY 10016

Where to Find More Information

To learn more about EPIC and download the legal forms you need, please visit the EPIC web site at http://www.marvel.com/blahblahblah.html.

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[Idea Submission Form]
Ultimate Daredevil and Elektra
Beat sheet for 1st issue of the 2nd story Arc
Bill Jemas (February 24, 2003)

Scene 1

Open with a college couple, nice-looking kids, especially her, all blonde and glandy.
He is just a regular guy, a nice person, and they look anything like Matt and Elektra.

In a modern, clean Laundromat, the couple happily chits, chats and washes their clothes.
Until a two big punks come in with their boom box and cigarettes

The guy lies low, but the girl gets angry both at the punks for stinking up everybodyís laundry and at her boyfriend for not doing something. The guy lies low, but the girl reprimands the big nasty guys for smoking right in between two no smoking signs.

We get to watch urban and suburban worlds collide.

The punks are just doing the kind of stuff that urban punks do in public places. Just because they can.

The girl is just doing what suburban girls do, insisting, demanding that people follow the rules. What the girl doesnít get (doesnít want to get) sheís not in Kansas any more and the rules donít apply where there is nobody to enforce them. This ainít no play date, no nannies nearby; this ainít her school, no teachers, no principal.

All she has to back up her big mouth is her little boyfriend.

Boyfriend knows heíll get his ass kicked if things donít cool down. And, the more he tries to be cool, the more everybody heats up. He says ìquiet downî Judy; she gets shrill. He says ìcome onî guys; they know heís scared.

No need over dramatize or over explain. This is life on earth; every couple has been through this. Girls start fights that their boyfriends have duck out of or finish.

Donít overdo the bad guys, they were stuck doing laundry on a sunny Saturday afternoon, now they are having some fun. Now they are thinking, ëthank you godí for sending these white kids to for us to fuck around with.

But one thing does lead to another itís clear that the couple has three choices (a) complete humiliation or (b) butt whipping (c) all of the above.

But just as it looks like (c) is the answer, the biggest punk looks down to see a nasty drippy gray mop head pointed right at his chest. He looks up to see Elektra at the other end.

He says ëgrossí and pushes the mop away. It comes right back.

He grabs it, saying ëcut the shití. She spins it 360 vertically, breaks his grip, and back goes the mop head, right in his face.

He says, Electra, you dumb bitch keep your Kung Fu crap out of my area.

Elektra says, Jamul, you big dork, this is my area, you start a fight in my laundry, Iím going to finish it.

He says they started it.

They eyeball the terrified couple cowering in the corner. They both laugh.

Tight on Elektraís big smile.


Scene 2

Same shot of Elektra, then pull back to see sheís walking out of the her tough neighborhood and into the Columbia campus.

Matt M. is waiting for her on the steps of his dorm building. Heís in workout gear, but has a couple of big brail books and is engrossed in one.

Please do not drop hints about any history between the two. Treat this like two friends meeting up to go to the gym to work out, you know, ìHey, Elektra, your late.î ìSorry Matt, I had to mop up at the laundry. (That name Elektra Nachios does sound like a Mexican snack food, Matt should call her Lex or Elly or something).

Mattís carries those big old books to the gym with him.



Scene 3

State-of-the-art athletic facility with separate rooms for gymnastics, fencing, weights aerobics, Olympic pool etc.

Matt and Elektra, (theyíve been wearing workout clothes all along) have donned headgear and gloves and do some Martial arts sparing on mats in a corner of the huge basketball court. Pickup hoops and volleyball games go on in other areas of the gym floor.


This all starts slowly with Matt and Elektra doing boring/mechanical sparring. Then she starts busting his chops, saying there is no such thing as pre-law:


Pre-Med students take courses that are REQUIRED for Medical school.
Law schools donít have requirements; you can study ballet and go to law school.

During this scene, the sparring gets out of hand and their fight spills all over the facility. Every time Elly makes a point, she also throws a punch or a kick. When Matt argues back, (like saying, ìthere are courses you can take to better prepare for Law Schoolî), heís shown blocking a blow.

As the fight spills off the mat and onto the basketball court, Elly points out that you are either pre-med or no med, itís binary and says ìpre-law is something you brag about to impress girls, and whips a ball at him.

Again, only blocking, Matt says, ìyou are my girlfriend, you butthead and it doesnít impress you at all.


ìOKî, she says as she smashes a foot to his stomach, OK, ìthen to impress everybody except me, so you donít have to walk around looking like a liberal arts slacker. Matt keeps blocking and asking her to cut him some slack. Elly keeps pushing, ìyou just canít have people at you saying ëlook at blind Matt Murdock. He must figure heís gonna slide through life on his disability.î

Eric, please toss a couple of gags - she pulls down his gym shorts in front of a dance team practice, and a dancer earnestly observes, ìHe compensates for his blindness in other waysî.

By this time, they are bouncing off the walls and around the gymnasts in the gymnastics equipment area, and Matt has started to blast back. Finally, they stop to catch their breath and, Elly puts her arm around him, gives him a peck on the cheek and says, ìThat was great. I have to get you really pissed off to get a good fight out of you Mathew, you always hold back.î

They take a break. Heís gulping Gatorade; sheís sipping Poland Spring as they peel off couple of layers of sweats. She gets down to her sports bra. Matt says he has to hold back to keep from injuring her. Elly says the whole point is to training for a real fight where the injuries would be far more serious. Then Elly canís help but let on that she had been taunting him to get him angry to get him to let loose ñ clearly proud of herself, because it worked.

Matt says he understands, he loves her anyway and wishes he could see her now, ìI bet you are beautiful when youíre madî Elly, puzzled says, ìIím not angryî. Matt grins, splashes Gatorade on her hair and asks, ìHow about now?î and dumps her on her butt.

She gets up swinging and he goes back on the defensive. We are going to take the reader through the same cycle of Elly getting Matt angry enough to let loose.

Playing dumb, but not obviously dumb, Elektra explains that she knows all about lawyers because she dated one when she was working as a paralegal last summer. One weekend during document production, she showed up ìdressed pretty much like I am nowî. She was 17 and he is 45, but he respected her and listened to her opinions. His wife is a bitch and he needed someone who could really understand him.

Mattís buys this crap and gets pissed off enough to start fighting again.


Scene 4

Showered, dressed and walking back into the neighborhood. Elektra confesses the affair part of the story was BS, but that she really did work as a paralegal for a small husband and wife firm who needed help on their Legal Aid cases.

The husband is a salt-of-the-earth, TV-dad kinda guy, and the wife is a ìspitfire.î

ìSpitfireî Matt notices that sometimes Elly talks like a 40 year old. She recalls that when her mom died, she started hurrying up to grow up. They kiss.

Elly reveals that sheís had thinking about becoming a lawyer too, and the wife told her that pre-law courses were all bull.

They decide to go visit the little law office.



In a story pitch, it is a good idea to explain the springboard, character bios, the high concept, and character profiles AFTER the story beats.

Springboard

All of this has been set up for Matt and Elektra to strike up a relationship with the couple and to get involved with the Legal Aid practice.

The husband is trying to run a business. Time is money and he will invest no time on a case than he can make back. The wife gets her blood boiling when she sees and injustice and wants to take the bad guys to the carpet.

The kids intern in the law office and are assigned to factual investigation of cases. This makes the husband happy (because they are cheap) and the wife happy (because they will help take on more bad guys). Every issue, they will run into a problem that the legal system canít handle.

Matt and Elly dig through files and talk to witnesses. They juggle schoolwork, legal work, and each otherís private parts.

Daredevil and Elektra take the law into there own hands - when the legal system has washed its hands of an injustice.

These are small, neighborhood legal aid issues. Please donít deal with corporate takeovers of small businesses or huge drug operations. Donít do anything beyond the comprehension/interest of a bright teenager. We want small story arcs, one to three issues long that can be collected into 6 book trades.


High Concept

The high concept (enlightened vigilante justice) is not unique to Ultimate Daredevil and Elektra. What is unique, and hopefully interesting, is how we can use these characters to turn stereotypes upside down.

Women do not believe in violence ñ youíve seen the movies - they call the police, they run, they hide. Men fight, women negotiate.

But Elektra, Elektra is a city girl, yea she goes to Columbia, but she was raised in Harlem in and around Puerto Rican and Black city girls. She knows how to scrap, she believes in it. Elektra looks to violence as the first solution for every problem. Moreover, and more importantly she flat-out enjoys fighting the process of fighting and will happily take 10 punches to land one good one. Do not try to dig deep with this character. Just fill her pockets with a couple of cans of ass whip and turn her loose.

Frankly, none of our white, upper-class comic-book writers has been able to handle Elektra. She is a bad ass, but our writers want to turn her into a ballet teacher.

Handicapped people are supposed to be politically correct. They rely on the government to provide wheelchair access and good parking spaces. They need the legal system to protect them. But Matt, Matt is the Daredevil; his fists were forged in hot Hellís Kitchen summers. He knows how to fight to defend himself. He is prepared to fight to defend and avenge others.

Ultimate Daredevil/Elektra is not about scrutinizing or evolving these characters. Just establish them as fast as you can and send them out into real world situations.

Hi-jinks to follow.

Thursday, January 22, 2004

As with other Marvel collections, the hardcover collection of The Ultimates is going to offer some “DVD-style extras”… including this, Stan Lee’s original pitch for Marvel’s first superhero team, before the Fantastic Four. Rejected at the time (for reasons that will be listed in detail in the hardcover, but which essentially come down to Martin Goodman, Marvel-to-be’s publisher at the time, not liking the idea of the main character being a revamp of an old character who’d failed before), but curiously familiar now, may I sneakily present… The Avenging Ultimates.

SYNOPSIS: THE AVENGING ULTIMATES June 1961


STORY #1: “ENTER THE ULTIMATES!”



The story is told in 3 chapters. Chapter one is 2 pages, Chapter 2 is four as is Chapter 3.



There are four main characters, as we’ve discussed:



1) CAPTAIN AMERICA: As we’ve agreed, Jack, this will be the same CA as you and Joe used to work on, but we’ll need to bring him into the present time somehow. I’ve got some ideas that I want you to look at about that.

2) HANK PYM (THE GIANT MAN): A handsome scientific genius whose quest for knowledge knows no bounds. He’s married to the beautiful JANET PYM (THE WASP), his sidekick in crime-fighting.

3) BRUCE BANNER (THE HULK): A weak, sickly scientific genius who can turn superstrong when he gets upset.

4) TONY STARK (THE IRON MAN): Young, handsome, rich, scientific genius – this guy’s got it all! He also owns the biggest arms manufacturer in the country and is doing all he can to keep America safe from the Communist threat.



We open with a full-page shot of all of our heroes ready for action – Let’s get Cap at the front of the page leaping out at the reader, Jack! Everyone should know that this is a NEW kind of comicbook adventure!



Chapter one (NOTE: This should take two pages at most – let’s get to the meat of the story as soon as possible!): Story opens in the middle of WW2. A caption makes it clear that we’re seeing the great Captain America in action, fighting the Nazis somewhere in Germany. Cap should be confident and heroic, kicking the German army all over the place while making jokes, unaware that they have one last trick up their sleeves. Lots of action! Just as Cap makes it to the control room to confront Adolf Hitler himself, Hitler launches a bomb that somehow Cap gets tangled up in, shoots into the sky and disappears. We see Hitler laughing and saying something to the effect of the world having seen the last of America’s Greatest Hero - - little does he know…



Chapter two: Present day New York. We’ll put in a caption to make sure people know it’s 1961. We’ll open with a full page shot of a laboratory, with Bruce Banner, Tony Stark and Hank Pym working away at panels and computers like no-one has ever seen before (Jack, go crazy – these should be amazing machines like no-one can imagine!). Janet Pym, Hank’s gorgeous wife, will be in the background, offering coffee to them all. Stark announces to the group that he’s just heard that a team of investigators from his company has just discovered something that will help the U.S. Super Soldier program get back on track, and Pym replies that his formula for growth will make any of Stark’s discoveries obsolete. By this point, we’ve been wasting to much time talking - - it’s time to show off what our guys can do! Stark puts on his special Iron Man outfit and flies around, fire raybeams out of his special asbestos gloves and whatever else you think will look impressive. Pym grows to his giant size, and tries to catch Stark with his bare hands, while Janet tells the two of them to stop playing around and get back to work like a school teacher. Banner doesn’t join in on this fun - We’ll have some kind of internal thoughts from Banner showing that he thinks that his special Hulk formula is exactly what the army is looking for, but that he doesn’t want anyone else to know about it just yet – Play up the intrigue and show that Banner’s not to be trusted!



Chapter three: We open with Captain America lying in a hospital bed, unconscious, surrounded by Stark, Banner, Pym and Janet. Janet comments on how handsome he is even while asleep, making Pym jealous but he doesn’t say anything (We can have a thought balloon or something showing that he thinks that she shouldn’t say anything like that because she’s married to him). Stark explains in narration while we see the action he describes that Cap was found encased in a block of ice floating in the Atlantic Ocean, thawed out and brought to their army base. As Stark finishes his story, Cap awakens and is shocked to see himself surrounded by three men and a woman who clearly aren’t Nazis. Disorientated, he asks where and when he is, only for Banner to explain: He’s in America, 1963 - - a country facing a threat possibly even more dangerous than Hitler - - the threat of Communism! Stark goes on to explain that the three of them (Janet isn’t part of the main group) are working on a scientific program to create the ultimate soldier with special abilities, just like Cap himself, and asks if Cap is willing to join them and help crush the Red Menace. Of course, Cap says yes - - and the Avenging Ultimates are born!



The story finishes with the unit forming, but we’ve already set up different conflicts within the group – Banner is secretive and doesn’t want to share his research with the others, Pym is jealous of the attention his wife pays Cap, and Cap is a man out of time. There should always be friction in the team, maybe setting one of them up (Banner?) to be the bad guy - - the power could drive him out of control and send him on a rampage through the city. Maybe this kind of tension would be better than the villain of the month style of National’s Justice League of America? If we need other bad guys, we can have invaders from outer space and monsters from prehistoric times, but we should always let our characters be human, and full of faults, because that makes them more interesting to the reader. Let them be unpredictable and that’ll keep people coming back for more!

Wednesday, January 21, 2004

Cherry Popped

I finally climbed on board the manga train. It took years of denials, ignorance, and reading samplers and tossing them aside for donation, but what the Hell. This past weekend, I cracked open my first volume and let ‘er rip.

It seems strange. Certainly for someone who defines their web presence as a graphic novel review specialist, I should have been here a long time ago. But like many, I was afraid of change, and afraid of the effort it would cost in order to train my eyes and brain to read the book correctly. But I’m here to say that it was worth the wait.

Battle Royale is certainly one of the more notorious series to hit the American shores. The story of a group of ninth graders kidnapped and sent to fight to the death on an island in the middle of nowhere, it’s a dark and disturbing look at the world’s growing trend to see real lives destroyed on television. You’ll certainly find few graphic novels that feel as timely and topical as this one. Essentially combining “Survivor” with “The Most Dangerous Game”, Battle Royale had me in its grip very quickly. We meet some of the children who will eventually have to participate in what is known as “The Program” when they are very young, establishing a nice rooting interest, as well as setting up some vicious and brutal surprises that occur earlier in the story than you would see in an American comic. The wonderful thing is that it all does seem to feel surprising, when if you consider the rules of the game the kids have to play, most of them are going to die before the final volume of the series hits the stands.

I only read volume one this past weekend, but I immediately put in an order for volume two, as I was so stunned by the quality of the storytelling, and so disturbed by the story itself, that I wanted more immediately. And I can definitely see myself picking up more manga series. It’s time to join the revolution, I guess. Luckily, it feels pretty satisfying. Long live the new king.

Marc@MarcMason.com