STRANGEco
Proudly Presents


Somewhere City Plush Dolls
Designed by Goran Lelas


STRANGEco, purveyors of the peculiar, is proud to announce the release of the newest addition to the Somewhere City family. Developed in collaboration with The Museum of Modern Art, Somewhere City is designed by Goran Lelas, an accomplished designer whose magical style spans fashion, illustration, children's literature and costume design. The new Somewhere City plush dolls feature the two signature characters from the series- Memo Wee the elephant and Oink Le Rouge the pig. Both are over 9 inches in height and are constructed from a soft and innovative terry cloth material.









Croatian born Lelas began his design career in Milan, where he relocated to shortly after graduating from the University of Design Zagreb. He has worked in diverse fields, from stage and costume to high-end fashion design as well as children's illustration. Always working for the best in their respective industries, Lelas has built a reputation for bringing magical whimsy and childlike dreamscapes to the high fashion and high art worlds. Some highlights from his resume include Casa Vogue, Vanity, Sergio Rossi, Pret a Design, and children's adaptation of the opera The Magic Flute.

Somewhere City Plush Dolls - suggested retail price - $25.99 each

The Somewhere City collection is the first toy collaboration between STRANGEco and The Museum of Modern Art and the first toy designed by Lelas. In addition to the high quality plush dolls, the collection features a special series of six plastic toys, each created with interchangeable pieces and high quality design. The MoMA Design Store also features two exclusive box sets featuring three figures per set.





In addition the the box set, STRANGEco, is releasing the Somewhere City plastic toys in special individual packaging, available at all MoMA Design Store locations, MoMAstore.org, and at finer retailers worldwide through STRANGEco Distribution.

For more information, visit www.strangeco.com/somewhere.

Somewhere City MoMA 3-Pack- Suggested retail price - $29.99 each

Somewhere City Individual Figures- Suggested retail price - $9.99 each





ABOUT STRANGEco:

The foremost purveyor of artist-based toys, design objects and curiosities, STRANGEco continuously creates and produces innovative designs, and has deservedly gained recognition as the leader of the art toy revolution, from both artists and customers alike. Working closely with artists they admire, the STRANGEco staff help to develop character designs often only seen in two dimensions. The end results are beautiful original art pieces in three-glorious dimensions which fans can actually afford and collect. Notable artists STRANGEco has worked with include Mars-1, Jim Woodring, Friend With You, tokidoki, Nathan Jurevicius and many others.

ABOUT GORAN LELAS:

Croatian-born Goran Lelas is an accomplished designer whose magical style spans fashion, illustration, children's literature, product and costume design. Beginning with creative illustration in Milan for Vanity, Casa Vogue and Vogue Bambini, Lelas has developed a signature aesthetic that has carried into sculpture, apparel and shoe design. Lelas has also created highly detailed costume design theater and opera, including a special production of Mozart's The Magic Flute in his native Croatia. His work has been published in Vogue Pelle, Vogue Bambini, Casa Vogue, Glamour, ID Magazine, The Shanghai Daily and The New York Times.