VIZ MEDIA TEAMS WITH NCM FATHOM TO PRESENT BLEACH THE MOVIE: MEMORIES OF
NOBODY
ON THE BIG SCREEN FOR ITS U.S. DEBUT IN SPECIAL TWO-NIGHT EVENT

Best-selling Animated Series Feature To Be Shown In More Than 300 Movie
Theatres Nationwide

San Francisco, CA, April 22, 2008 – VIZ Media, LLC (VIZ Media), one of
the entertainment industry's most innovative and comprehensive
publishing, animation and licensing companies, has announced that it
will partner with NCM FATHOM, the entertainment division of National
CineMedia, to present the epic action anime hit BLEACH THE MOVIE:
MEMORIES OF NOBODY in more than 300 theatres across the country on June
11 and 12.

Adapted from the wildly popular animated series and a best-selling manga
series (both distributed and published in North America by VIZ Media) by
acclaimed Japanese artist Tite Kubo, BLEACH THE MOVIE: MEMORIES OF
NOBODY will make its North American debut in this two-night theatre
experience including an exclusive behind-the-scenes look at the talent
behind the characters as well as interviews of this highly-anticipated
premiere with the Japanese Director, Noriyuki Abe, Producer Ken Hagino
and Character Designer, Masashi Kudo.

Advance purchase tickets will be available from May 2-8 to all
subscribers of the SHONEN JUMP e-mail newsletter (sign-up is available
at www.shonenjump.com). Details will be included in an upcoming SHONEN
JUMP Newsletter and fans are encouraged to take advantage of the
opportunity to purchase advance tickets before they go on sale to the
general public on May 9 at presenting theatre box offices and online at
www.FathomEvents.com. For a complete list of theatre locations and
prices, please visit the www.FathomEvents.com website (theatres are
subject to change).

BLEACH THE MOVIE: MEMORIES OF NOBODY begins as unidentified beings known
as “Blanks” start popping up. They are soon followed by a Soul Reaper
named Senna who makes them disappear. Puzzled by these unknown beings
and the even more mysterious girl, Ichigo and Rukia set out to learn
more, but uncover an evil plot when a menacing clan tries to kidnap
Senna. Banished from the Soul Society long ago, the clan’s leader has
sent sending the World of the Living and the Soul Society on a collision
course, and Senna seems to be the key to his diabolical plot for
revenge. Can Ichigo and his fellow Soul Reapers save the two worlds from
annihilation?

“VIZ Media is very excited to partner with NCM FATHOM, one of the
nation’s leading theatrical event organizers, to stage this multi-city
big screen debut for BLEACH THE MOVIE: MEMORIES OF NOBODY,” says Liza
Coppola, Senior Vice President, Corporate Relations & Partnerships, VIZ
Media. “The premiere will offer a rare opportunity to see a brand new
story inspired by the successful animated television series BLEACH,
presented in a theatrical setting – the same way the film was originally
offered in Japan. For those not yet familiar with BLEACH, this is also a
wonderful introduction to the characters and thrilling action that have
made the property such a hit in North America. We invite everyone to
come out and enjoy these events!”

“NCM Fathom has experienced great success bringing VIZ Media events to
movie theatres and we are excited to continue our partnership that
benefits anime fans across the country,” said Dan Diamond, vice
president of NCM Fathom. “From the Metropolitan Opera to anime, NCM
Fathom offers alternative in-theatre entertainment for everyone.”

BLEACH is a tremendously successful multimedia property internationally.
The manga series has been licensed to more than a dozen countries, and
has sold over 50 million copies in Japan alone. In North America the
manga has been a sales hit and the popular animated series is viewed
weekly by millions in the United States and Canada. This success has
further spawned an array of related video games, apparel, action
figures, trading cards and other merchandise. BLEACH THE MOVIE: MEMORIES
OF NOBODY is rated T for Teens. For more information on BLEACH and
BLEACH THE MOVIE: MEMORIES OF NOBODY please visit the official BLEACH
website at bleach.viz.com or www.viz.com.

About National CineMedia, LLC
NCM LLC operates the largest digital in-theatre network in North America
through long-term agreements with its founding members, AMC
Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal
Entertainment Group (NYSE: RGC), the three largest theatre operators in
the U.S., and through multi-year agreements with several other theatre
operators. NCM LLC produces and distributes its FirstLook pre feature
program; cinema and lobby advertising products; comprehensive meeting
and event services and other entertainment programming content. NCM
LLC’s national network includes over 15,250 screens of which over 13,200
are part of the company’s Digital Content Network (DCN). NCM LLC’s DCN
covers 169 Designated Market Areas® (49 of the top 50). During 2007,
approximately 542 million patrons attended movies shown in theatres
owned by the NCM LLC founding members (excluding Loews). National
CineMedia, Inc. (NASDAQ: NCMI) owns a 43.6% interest in and is the
managing member of NCM LLC. For additional information, visit
www.ncm.com or www.FathomEvents.com.
About VIZ Media, LLC
Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one
of the most comprehensive and innovative companies in the field of manga
(graphic novel) publishing, animation and entertainment licensing of
Japanese content. Owned by three of Japan’s largest creators and
licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and
Shogakukan Production Co., Ltd. (ShoPro Japan), VIZ Media is a leader in
the publishing and distribution of Japanese manga for English speaking
audiences in North America and a global licensor of Japanese manga and
animation. The company offers an integrated product line including,
magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos,
DVDs and audio soundtracks and develops and markets animated
entertainment from initial production, television placement and
distribution, to merchandise licensing and promotions for audiences and
consumers of all ages. Contact VIZ Media at 295 Bay Street, San
Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and web
site at www.VIZ.com.