FOR IMMEDIATE RELEASE: DRIVEN MAGAZINE ANNOUNCES NEW EDITOR IN CHIEF

Gary Butler appointed to helm Canada’s magazine for the sophisticated urban male



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July 31st, 2008 (Toronto, ON) -- Publisher Michel Crépault is pleased to announce the appointment of Gary Butler to the position of Editor in Chief for DRIVEN magazine. Butler brings to DRIVEN a wealth of editorial experience in the Canadian magazine industry, including significant tenures in the areas of both men’s lifestyle and automotive publishing.



Previous to DRIVEN, Butler was Editor in Chief for the Honda Canada publications HONDA: THE MAGAZINE and EXPRESSIONS--INSPIRED BY ACURA, as well as the Canadian men’s lifestyle magazine REV. He has also worked with LEAFS NATION (Toronto Maple Leafs), SHIFT magazine and the TORONTO STAR, and has contributed freelance writing to such notable media outlets as MAISONNEUVE and SATURDAY NIGHT.



Butler takes over from Johnny Lucas, who stepped in as interim Editor in Chief for the first three issues of 2008, and who returns to his previous position as DRIVEN’s Travel Editor. “The magazine is in good hands with Gary,” said Lucas. “I can’t wait to see what he’s going to do and I look forward to working with him.”



Adds publisher Crépault, “For four years it has been our goal to create a magazine that combines the best in men’s lifestyle with the best in automotive culture. Gary’s experience fits our mandate perfectly; he’s got some exciting ideas for the magazine. We feel DRIVEN is already of a high standard and it’s going to get even better.”



“Our readers will see some exciting changes, but the staples of luxury and life in the fast lane will remain,” says Butler. “DRIVEN is Canada’s pre-eminent men’s lifestyle publication, and I have enjoyed watching the evolution of its unique brand of sophisticated male/urban living mixed with automotive culture. It is an honour to join DRIVEN’s talented team, and to have the opportunity to put my own stamp on an already superb product.”





About DRIVEN magazine:



Launched in 2004 and distributed nationally through the GLOBE AND MAIL and Air Canada Maple Leaf lounges, DRIVEN is Canada’s magazine of choice for the sophisticated urban male. Published six times per year, DRIVEN brings over 600,000 readers the finest in men’s lifestyle, fashion, technology and automotive culture; truly, it is the magazine for life in motion.