PopCult Launches Apparel Line for the Comic Community
New Designs Released Weekly


Chicago (Sept 3, 2009) - PopCult launches PopCult Gear, a customizable t-shirt and apparrel line of comicCulture inspired apparel with Formula Werks, a veteran in the street fashion, skateboard, tattoo and graffiti communities.

Every Friday PopCult Gear will release a new design, and it's kicking off with three, as well as licensed apparel from Devil's Due Publishing.

Designed for and by comic aficionados, t-shirt selections will include various cult-driven graphics, such as "Wednesday Warrior" and homages to "Lee&Ditko&Kirby&Adams."

"It's nice to come full circle, having started in the apparel world over ten years ago,' said PopCult's Josh Blaylock. "We're doing hip designs for both men and women in league with modern streetwear boutiques. Really cool, niche stuff that is obvious to any true comic fan, but if you're an outsider it'll likely fly right over your head."

Every design is customizable for size, body style, garment color and art color, so that everyone can represent their PopCult nerd pride however they so choose. Each design is also available for a limited time to ensure its uniqueness and that it's not flooded in the market.




PopCult Gear is available at www.PopCultGear.com.

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