BOOM! STUDIOS
BLACK PHOENIX ALCHEMY LABS
AND
CHALLENGER COMICS + CONVERSATION
HOST
THE IRREDEEMABLE 1ST BIRTHDAY PARTY
W/MARK WAID
@ C2E2 FRIDAY APRIL 16TH, 2010

WITH THE LAUNCH OF THE IRREDEEMABLE FRAGRANCE LINE FROM
BLACK PHOENIX ALCHEMY LABS

MARK WAID SMELLS EVIL!
MARK WAID IS DRINKING!



March 22nd 2010, Los Angeles, CA - BOOM! Studios, Black Phoenix Alchemy Labs and Challenger Comics + Conversation bring you the IRREDEEMABLE 1st Birthday Party happening Friday, April 16th during C2E2.

The IRREDEEMABLE 1ST Birthday party will also see the launch of the IRREDEEMABLE Fragrance line from Black Phoenix Alchemy Labs.

The IRREDEEMABLE Fragrance line features 5ml perfume oil blends based on the people and places of IRREDEEMABLE, including the Plutonian, Bette Noir and Mr. Qubit.

What: THE IRREDEEMABLE 1ST BIRTHDAY PARTY W/MARK WAID
Why: IRREDEEMABLE's record first year and the launch of Black Phoenix Alchemy Lab's IRREDEEMABLE Fragrance line
Where: Challengers Comics + Conversation located at 1845 N. Western Ave. 2R Chicago, IL 60647 (PH: 773.278.0155 / www.challengerscomics.com)
When: April 16th, 2010 8pm

About BOOM! Studios
BOOM! Studios (www.boom-studios.com) is a unique publishing house specializing in high-profile projects across a wide variety of different genres from some of the industry's biggest talents, including Philip K. Dick's DO ANDROIDS DREAM OF ELECTRIC SHEEP?, The Henson Company's FARSCAPE, and the original Mark Waid series IRREDEEMABLE. BOOM! recently launched its youth imprint, BOOM Kids!, with Pixar's THE INCREDIBLES, CARS, and TOY STORY, as well as Disney's THE MUPPETS, DONALD DUCK, UNCLE SCROOGE and WALT DISNEY'S COMICS AND STORIES. This year, BOOM! Studios celebrates its fifth anniversary.

About Black Phoenix Alchemy Lab
Black Phoenix Alchemy Lab (www.blackphoenixalchemylab.com) is a cult perfume house that crafts hand-blended body and household scents. They have over two decades of experience in the field, and specialize in eliciting emotional responses through perfume while creating unique scent environments that capture legends and folklore, poetry, and the stuff of dreams and nightmares
Black Phoenix has several literature-based fragrance lines, including Alice in Wonderland, and the works of Neil Gaiman, and H.P. Lovecraft. With the success of scent lines created to benefit the Comic Book Legal Defense Fund and the Hero Initiative, they have found themselves in demand as a creator of fragrances based on comic properties.

About Challengers Comics + Conversation
Voted “Best Comic Book Store” by Chicago Magazine (August 2009), Challengers Comics + Conversation (www.challengerscomics.com) strives to prove that the best thing about being in a comic book store is being in a comic book store. With a combined 38 years of comic retail experience, owners Patrick Brower and W. Dal Bush endeavor to bring Chicago a full-service, technologically interactive comic store that has the same level of wonder and enjoyment as the comics they sell. And read. And talk about. And champion.