BOOM! STUDIOS
DEBUTS
DIGITAL COMICS APP
FOR THE IPAD



Independent Publisher Utilizes Leading Digital Comic Platform to Distribute Pop Culture-Inspiring Library Worldwide

June 14, 2010 - Los Angeles, CA - Today BOOM! Studios is pleased to announce the arrival of the BOOM! Studios Comics app for the iPad and iPhone in the iTunes App Store. Built on comiXology’s popular digital comic platform, the BOOM! Studios Comics app launches with a number of top pop culture-inspired titles including comics based on 28 DAYS LATER, DIE HARD and a word-for-word comic translation of Philip K. Dick’s DO ANDROIDS DREAM OF ELECTRIC SHEEP?, as well as BOOM! Studios's top-selling original series IRREDEEMABLE, INCORRUPTIBLE and THE UNKNOWN.

Partnering with comiXology to create an incomparable reading experience for BOOM! Studios fans and comic fans everywhere, BOOM! Studios launches its mobile app with nearly 50 comic book titles optimized specifically for mobile devices. In addition to stunning high-resolution comics in an amazingly easy-to-operate user interface, the BOOM! Studios Comics app utilizes comiXology’s patent-pending Guided View™ technology to create a completely immersive digital comic experience for new and old fans alike. The app also comes fully equipped with comiXology’s Retail Locator, giving fans unprecedented access to BOOM! Studios titles both on and offline.

"While comic-based movies are thriving on the big screen, the reality is most fans have never been exposed to comics books as a medium unto themselves," said David Steinberger, CEO of comiXology. "Digital comics give us the opportunity to reach a broader audience and inspire them to connect with the comics community through titles they're already passionate about."

An innovator in the field, BOOM! Studios, in partnership with MySpace, was the first publisher to offer digital comic releases the day and date of print releases in 2008. BOOM! Studios was also one of the first comic book publishers to make comics available on the iPhone and Android mobile devices. BOOM! Studios continues its mission to fill the void between comic book culture and pop culture with digital distribution. With the release of the BOOM! Studios Comics app, the company marks a significant move toward engaging pop culture fans with the comics that have inspired by world.

Through the app, fans will have access to new issues of each current series, released on a regular basis, and BOOM! Studios's entire back catalog in the coming months. The BOOM! Studios Comics app will also offer readers the first half of every first issue in each series for free.

“Comics have long since been the landscape for pop culture. So many comics have inspired movies, television and video games, but so few people have encountered the actual comic books that form the basis for that inspiration," said BOOM! Studios Marketing Director Chip Mosher. According to Mosher, “comiXology has proven, time and again, that digital comics are the key factor in uniting these worlds and exposing the pop culture audience to comic culture. Now they’re helping BOOM! Studios do the same.”

With the BOOM! Studios Comics app, now available for free in the iTunes App Store (link to be included), BOOM! Studios fans and comic fans everywhere can experience some of the best comics available anywhere starting at $1.99 each.


About BOOM! Studios
BOOM! Studios (www.boom-studios.com) is a unique publishing house specializing in high-profile projects across a wide variety of different genres from some of the industry's biggest talents, including Philip K. Dick's DO ANDROIDS DREAM OF ELECTRIC SHEEP?, The Henson Company's FARSCAPE, and the original Mark Waid series IRREDEEMABLE. BOOM! recently launched its youth imprint, BOOM Kids!, with Pixar's THE INCREDIBLES, CARS, and TOY STORY, as well as Disney's THE MUPPETS, DONALD DUCK, UNCLE SCROOGE and WALT DISNEY'S COMICS AND STORIES. This year, BOOM! Studios celebrates its fifth anniversary.

About comiXology
Recognized as a leader in digital technology development within the comic industry, comiXology continues to expose a wide-range of readers to the world of comics through quintessential comic resource comiXology.com and related applications. With more than 1,500 comics available, from over 30 publishers, the Comics by comiXology iPhone and iPad app provides a seamless comic book experience for fans. comiXology is digitally transforming the relationship between comic book readers, retailers and publishers while staying true to the industry's rich history. For more information, please visit www.comiXology.com.