Monday, July 26, 2010

Elvira, Mistress of the Dark Returns to Weekly Television Fall 2010 with
ELVIRA'S MOVIE MACABRE (tentative title)

Production Begins Immediately on Slate of 26 Films to Air, With Premiere Set for Weekend of September 25 Throughout U.S. in National Syndication and on THIS! Television Network


San Diego (Comic-Con), July 24, 2010 – She's baaaaack! The world's sexiest, most outrageous and completely original movie hostess EVER is making her long-anticipated return to weekly television this fall, when ELVIRA'S MOVIE MACABRE (tentative title) premieres on THIS! Television and in national syndication throughout the U.S. the weekend of September 25 (see local listings for station/day/time). The weekly two-hour movie block is distributed by Trifecta Entertainment & Media, and will air on television stations representing more than 80% of U.S. households.

When asked about her return to weekly television, Elvira said "All I can say is, IT'S ABOUT DAMN TIME!"

"Elvira will be every bit as relevant as the first day she burst onto the scene; a beautiful opinionated woman who always delivers just what her audience expects from her,"
said Hank Cohen, CEO/Partner, Trifecta Entertainment. "At Trifecta, we take pride in bringing proven and trusted brands to the syndicated marketplace; Elvira is a time-tested and wildly successful brand unto herself and her new show perfectly exemplifies our strategy."

Who would have imagined back in 1981 that the hostess of a local Hollywood horror movie show would grow to become a household name? Elvira was the first horror host ever to be syndicated nationally, and the Mistress of the Dark has remained one of the most original and outrageous characters in popular culture today. This fall, she returns to national syndication with 26 horror movies, accompanied by her one-of-a-kind commentary. B-movie actors and directors beware, because nothing escapes the keen eye and sharp tongue of Elvira, Mistress of the Dark.

Elvira's reign as 'Queen of Halloween' has now spanned nearly three decades and includes two feature films, an IMAX film, long-running syndicated television series and 2 motion control rides. She has appeared in National ad campaigns for Pepsi and Coors, recorded 5 music CDs, published 4 books and licensed over 400 products, including three pinball machines, BC Rich guitars, three comic book series, Elvira’s ‘Night Brew’ beer, ‘Evil’ perfume and the best selling female Halloween costume of all time.

ELVIRA’S MOVIE MACABRE is a 34D Production and is written and produced by Cassandra Peterson and Ted Biaselli. The series' Executive Producer is Anita First.
Elvira is played by actress-writer Cassandra Peterson.

About Trifecta Entertainment & Media
Trifecta Entertainment & Media is a unique and innovative independent multi-media company engaged in the development, production, distribution, advertiser sales and media sponsorships of programming across a diverse spectrum of media platforms. The vast experience of the firm's partners and staff brings vision, creativity, professionalism, and the ability to take advantage of the constantly changing television and media landscape. The company currently handles the television syndication of numerous original and off-network series, including Cold Case Files, Punk'd, Laguna Beach/The Hills, American Idol Rewind and Jack Hanna's Into the Wild, as well as movie packages from DreamWorks and Paramount. Trifecta Entertainment & Media has offices in New York and Los Angeles.

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