Norman PhartEphant® Saves The World

Proceeds from Phartephant sales go to charity

(August 10, 2010, New York, NY) Fierce Fun Toys, LLC announced that part of their proceeds go directly to world changing aid organizations Half the Skyand Smile Train. Fierce Fun Toys, LLC was founded on a hope to create some silly giggles and fun among the users of our products. We also greatly believe in a world of cultural diversity, cultural inclusion and the value of raising children that believe in a culturally inclusive world. This sentiment we believe is embedded in our product line. While we may hope to change the world, we recognize and support those amazing institutions that also hope to create a better world for children. At Fierce Fun Toys, LLC know we can’t save everyone but that shouldn’t stop us from trying to help someone. We applaud those organizations that are changing lives, affecting change, and in turn changin g the world.

Fierce Fun Toys, LLC was founded to create not your average toy, and clearly not you’re your average story. Our lead characters include: Norman PhartEphant® is an African elephant adopted by a U.S. zoo and the change in diet causes gastric distress; Harry HiccersTM, has relocated with his family and has food related issues, and; Ben KachooTM who suffers allergies, but that doesn’t stop his fun. Deep issues presented in a silly manner.

As Norman PhartEphant celebrates his first anniversary of our first sales supported donations, we say thank you to our customers for supporting our products, but more importantly on supporting our desire to contribute in one small way to others that are doing the heavy lifting in trying to create a better future.

About the people whose efforts we salute:

The Smile Train – An amazing organization that is giving a new life hope to children around the world that are born with cleft lip and/or cleft palette and do not have the financial/social means to seek treatment independently. See more information about The Smile Train at http://www.smiletrain.org

Half the Sky – An amazing organization that provides individual nurture and stimulation for babies living in an orphanage environment, innovative preschools and grade schools with the orphanages, as well as foster homes for children whose special needs will keep them from being adopted. See more information about Half the Sky at http://www.halfthesky.org/.

About Fierce Fun Toys, LLC:

Fierce Fun Toys, LLC is a philanthropic for-profit company with a portion of sales supporting children's charities. To learn more of about the charities, visit www.PhartEphant.com.

For additional information on the Norman PhartEphant® or Fierce Fun Toys, LLC, retail and wholesale information, and a list of current retailers, please visit http://www.PhartEphant.com