INTERPRET LLC TO PRESENT LATEST 2010 SURVEY RESULTS ON CONSUMER MOBILE ADOPTION AND HABITS

AS PART OF FIRST ANNUAL LA MOBILE ENTERTAINMENT SUMMIT™



Two Day Conference, Presented In Association With Variety, Set For

December 7-8 in Los Angeles



(Los Angeles, CA and Milford, CT; December 6, 2010) – Interpret LLC, a leading entertainment, media and technology measurement and market research firm, will present its latest survey report on consumer mobile adoption and habits at the upcoming inaugural LA Mobile Entertainment Summit™, scheduled for Tuesday-Wednesday, December 7-8 at the Sheraton Universal Hotel in Universal City, CA.



The announcement was made today by conference co-producers Bob Dowling, President of The Bob Dowling Group, John Golicz, CEO of Unicomm LLC, a leading event management company, and Michael Cai, VP research, Interpret LLC. (Cai's presentation, "Research: Trends and Insights of the Public's Consumption of Entertainment on Mobile Devices," will be on day one at 8:40 am.)



"The mobile entertainment ecosystem is experiencing dramatic, ongoing change," said Unicomm's John Golicz. "In our role as the definitive source of info on current mobile trends, we have again invited Interpret to formally present its current findings at the LA Mobile Entertainment Summit in order to provide the most up-to-date measurements of this constantly shifting landscape to our attendees."



Interpret presented a major updated report, "3D State of Union: Are Consumers Ready?," at Unicomm's sold-out 3D Entertainment Summit™ presented in association with Variety in September. Highlights of Interpret's current report on mobile entertainment, based on New Media Measure data from the first quarter of 2010 through the third quarter, include the following:



· Even with the influx of multimedia and smartphones available to the US public, almost half of all cell phone owners (48%) own basic, voice-centric phones.



· The change in which smartphone operating systems were being used from Q1 through Q3 reveals industry leaders Blackberry (28% to 26%) and iPhone (21% to 23%), though still growing in number of users, are relatively flat, with Android phones increasing market share from 11% to 19% from Q1 to Q3.



· Mobile app users download six times more free applications than paid apps.



“The continuous growth of smartphone adoption will open the floodgate for mobile entertainment,” said Michael Cai, VP of Research at Interpret LLC. “Our data shows that, remarkably, smartphone users are twelve times more likely than non-smartphone users to have watched videos on their handsets."



Headlining the LA Mobile Entertainment Summit™ event will be: Peter Guber, Chairman and CEO of Mandalay Entertainment; John Kosner, Senior Vice President & General Manager of ESPN Digital Media; David Hill, Chairman & CEO of Fox Sports Television Group; Tim Kring, Executive Producer Heroes and Tim Kring's Conspiracy For Good, and Brian Seth Hurst, CEO of Opportunity Management Company.



Throughout two days of in-depth discussions, industry luminaries from studios, content providers, startups, brands, manufacturers, media outlets and technology companies will join leading market analysts to share best practices and provide a unique and thorough understanding of the exploding intersection of the mobile and entertainment worlds.



Official Sponsors of the LA Mobile Entertainment Summit™ include The Weather Channel, ESPN, Mocospace, GetJar, Millennial Media, Webtrends, Flycell, Apptera, Waterfall Mobile, Ericsson and AUGME Technologies, Urban Airship, [x] cube labs, Rovi, Extreme Labs, DTS and Animation Development Company. Industry and media partners include Consumer Electronics Association (CEA), Mobilized TV, Fierce Mobile Content, Fierce Wireless, Fierce Developer, Mashable, Mobile Monday LA, Interactive Television Alliance, Screen Digest, ReadWriteWeb, Interpret LLC , UCLA School of Management, Parks & Associates, Gamerlive.tv and others.

Additional event supporters include The Mobile Excellence Awards, the most influential and coveted awards program in the industry, honoring the best of the best in mobile entertainment, technology, marketing and media. The MEA take place on Monday, December 6th, 2010 at the legendary Paramount Studios. More information on the Mobile Excellence Awards can be found at http://www.mobilexawards.com.”

For more information about speaking submissions, exhibiting, and sponsor opportunities, please visit: www.lamobilesummit.com or contact Gloria Lombardo, Sales Director, Mobile Entertainment Group at 203-878-2577 (x105) or glombardo@unicomm.org.

Unicomm LLC is an independent business-to-business communications company specializing in originating and managing world class trade shows and conferences in underserved and nascent markets. Founded in 1998 in Milford, CT, Unicomm enjoys an impressive track record of dozens of successful show launches and hundreds of event productions. Unicomm’s properties include the 3D Entertainment Summit™ and the 3D Gaming Summit™, both presented in association with Variety; the Los Angeles Times Travel & Adventure Show; the Adventures in Travel Expo in New York, Chicago, Washington, D.C. and Seattle, and the Green Travel Summit. For more information: www.unicomm.org.

The Bob Dowling Group - For 17 years through 2007, Bob Dowling was editor-in-chief and publisher of The Hollywood Reporter and president of the VNU Business Media Film and Performing Arts Group. During Dowling's tenure, The Reporter launched numerous new products, including the HollywoodReporter.com Web site, e-mail edition, weekly edition, THR East, Literary Hollywood, Festival de Cannes dailies and the Oscar Screening Guide, as well as many annual events such as the Women in Entertainment Power 100 stand-alone issue and its related breakfast event, the Next Generation ranking of prominent young executives, the Film and TV Music Conference and the reorganized Key Art Awards. Dowling recently started his own information and consulting firm, the Bob Dowling Group, to serve clients looking to navigate the converging worlds of entertainment and technology.

Variety - Variety is the leading publication for business entertainment news, recognized and respected throughout the world of show business. The Variety Group – Daily Variety, Daily Variety Gotham, Weekly Variety and Variety.com – are all owned by Reed Business Information (RBI), the largest business publisher in the U.S. RBI is a member of the Reed Elsevier Group plc (NYSE: RUK and ENL).

The 3D Entertainment SummitTM in association with Variety is the definitive conference devoted to examining and analyzing the burgeoning confluence of 3D and entertainment. The event attracts over 800 attendees representing a “who’s who” in 3D from top brands and all aspects of the entertainment community, draws international media coverage and boasts industry-leading sponsors. For more information on the event, please visit: www.3d-summit.com.

The 3D Gaming SummitTM in association with Variety, the most recent addition to the entertainment industry series of events produced by The Bob Dowling Group and Unicomm, LLC, featured an all-star speaker roster of industry leaders this past April. Keynotes included producer Jon Landau (Avatar), director Paul W.S. Anderson (Resident Evil), and executives Phil Eisler (NVIDIA) and Josh Greer (RealD). For more information: www.3dgamingsummit.com.