THIS MAY 2011
EXPERIENCE
ELRIC: THE BALANCE LOST
ALL ORIGINAL
FREE COMIC BOOK DAY PREQUEL
LEADING DIRECTLY INTO
THE FIRST ISSUE THIS JULY

WRITTEN BY SUPERMAN &
STAN LEE’S STARBORN
NEW YORK TIMES BESTSELLER
CHRIS ROBERSON

MICHAEL MOORCOCK'S
MULTIVERSE
COLLIDES WITH
ELRIC, CORUM, AND HAWKMOON

December 16, 2010 – Los Angeles, CA – For 40 years, Elric has thrilled comic book fandom beginning with Marvel Comics' CONAN THE BARBARIAN #15 in 1972. Neil Gaiman called Elric’s creator Michael Moorcock “my model for what a writer was” while Warren Ellis said he is one of the “eight core sites in my creative genome” — now, the godfather of the Multiverse concept brings one of the most critically acclaimed and most recognizable figures in the history of fantasy fiction back to sequential art with BOOM! Studios’ ELRIC: THE BALANCE LOST!

Written by SUPERMAN, iZOMBIE, and STAN LEE’S STARBORN New York Times bestselling scribe Chris Roberson, the adventure begins this May in an all-new, all-original FREE COMIC BOOK DAY edition that’s not simply a preview of the July series, but a prequel that will excite longtime Elric fans and serves an accessible entry point for the curious who have never experienced Moorcock’s saga.

Showcasing not just Elric, but Corum and Hawkmoon in a mammoth epic that uses Moorcock’s fascinating and intricate Multiverse as its tapestry, ELRIC: THE BALANCE LOST #1 follows the May prequel and premieres as a full-blown series this July with its first issue.

“Elric is in inspired hands. I'm enthusiastically looking forward to his appearance from BOOM! Studios,” said legendary Elric creator Michael Moorcock. “One of the best writers of his generation, Chris Roberson, will be writing a brilliantly conceived, entirely new Elric story in the grand manner! I can't wait!”

"Publishing Michael Moorcock's Elric feels like a dream come true," said Editor-in-Chief Matt Gagnon. "Even more so when Michael is as enthused as we are about the revival of one of his most classic creations. This year will be 50 years since the creation of Elric and BOOM! Studios aims to live up to the standard and tradition that Michael Moorcock has set."

ELRIC: THE BALANCE LOST features the return of Michael Moorcock’s legendary Multiverse, featuring some of the greatest fantasy characters of all time: Elric of Melniboné, Corum of the Scarlet Robe, and Dorian Hawkmoon in a brand-new story that will test the courage of the Eternal Champion! In this new series, the workings of Fate are being tampered with across the Multiverse, upsetting the Cosmic Balance. Elric of Melniboné must preserve the Balance and save the entire Multiverse from ruin. But no sooner has his journey begun than he is waylaid by dark forces and lost on the Moonbeam Roads. Elric finds himself stranded on a world where Chaos holds sway and where change is the only constant. Heroes are forced into action far and wide, but will they fight on the side of Law or Chaos?

ELRIC: THE BALANCE LOST FCBD EDITION ships this May for FREE COMIC BOOK DAY, featuring an original prequel story by New York Times bestseller and SUPERMAN writer Chris Roberson and cover art by Erik Jones that leads directly into the first issue of the new ELRIC: THE BALANCE LOST this July.

About BOOM! Studios
BOOM! Studios (www.boom-studios.com)2009’s "Best Publisher” generates a wide-ranging catalog of multiple Eisner and Harvey Award-nominated comic books and graphic novels featuring some of the industry’s top talent, including Philip K. Dick's DO ANDROIDS DREAM OF ELECTRIC SHEEP?, 20th Century Fox's 28 DAYS LATER and DIE HARD, The Henson Company's FARSCAPE, and the original Mark Waid series IRREDEEMABLE. This fall sees BOOM! teaming up with the legendary Stan Lee, creator of Marvel Comics’ characters Spider-Man, The Hulk, and The X-Men for a line of original superhero series, the legend’s first new original superheroes to go to print in nearly 20 years. BOOM!'s youth imprint, BOOM Kids!, is an undisputed industry leader, publishing Disney/Pixar's THE INCREDIBLES, CARS, and TOY STORY, as well as Disney's THE MUPPETS, DONALD DUCK, UNCLE SCROOGE and WALT DISNEY'S COMICS AND STORIES. This year, BOOM! Studios celebrates its fifth anniversary.