For Immediate Release:

HAPPINESS IS...THE VERY FIRST
“PEANUTS” GRAPHIC NOVEL!

“HAPPINESS IS A WARM BLANKET, CHARLIE BROWN” HARDCOVER
FROM “KABOOM!” TO BE RELEASED MARCH 2011

Adapted From The All-New Animated Special
From Warner Home Video


February 28, 2010 - Los Angeles, CA - This March, join Charlie Brown, Linus, Snoopy and all your favorite PEANUTS characters as Happiness is a Warm Blanket, Charlie Brown, the very first PEANUTS graphic novel ever published, is released by newly-launched all-ages imprint kaboom! Based on the work by PEANUTS creator Charles M. Schulz himself, this graphic novel is sure to delight a whole new generation of PEANUTS fans!

“We're honored to publish such a beloved property,” BOOM! Studios Founder and Chief Executive Officer, Ross Richie said. “I can think of no better way to kick-off our new all-ages imprint kaboom! than with the first PEANUTS graphic novel ever published!”

Adapted from the brand new animated special from Warner Home Video, Happiness is a Warm Blanket, Charlie Brown features Charlie Brown’s kite-flying woes, Linus’ insecurities, Lucy’s unrequited love for Schroeder and everyone’s favorite beagle, Snoopy, in a lively and colorful spin through Charles Schulz’s imagination. This 80 page, 7x10, hardcover graphic novel ships this March at the suggested retail price of $19.99 in conjunction with the all-new PEANUTS animated feature of the same name available on DVD from Warner Home Video March 29, 2011.

Happiness is a Warm Blanket, Charlie Brown is written by original creator Charles M. Schulz and adapted by Craig Schulz and Stephan Pastis, with art by Bob Scott, Vicki Scott and Ron Zorman.

“New original PEANUTS comic book content is a tradition that goes pretty far back in comic book publishing,” said BOOM! Studios Editor-in-Chief, Matt Gagnon. “Dell Comics published ‘Tip Top Comics’ which featured new PEANUTS comic book content created under the guidance of Charles Schulz. ‘Tip Top’ ran from 1936 until 1961, creating well over 40 original PEANUTS stories and countless covers. It’s exciting to be a part of the return of PEANUTS to the comic book format.”

The Happiness is a Warm Blanket graphic novel and DVD dovetails into a larger campaign launched in January when PEANUTS proclaimed 2011 as “The Year of ‘Happiness Is…’”. Throughout the year, the classic PEANUTS concept, which cartoonist Charles M. Schulz coined in 1960 with “Happiness is a Warm Puppy,” will be celebrated with special-themed products, cross-branding partnerships, social media campaigns and nationwide activities.

Launched last week, kaboom! is the brand new name for BOOM! Studios’ three year old all-ages imprint previously known as BOOM Kids! This year sees kaboom! launch with the premiere of the PEANUTS graphic novel, followed closely by an all new original series by fan-favorite Roger Langridge entitled SNARKED! along with Scholastic’s WORD GIRL. Taking over the branding on BOOM!’s current publishing of classic Disney stories, the kaboom! logo will now be gracing other previous BOOM Kids! titles such as Mickey Mouse, Donald Duck, and Uncle Scrooge and fan-favorite DARKWING DUCK, CHIP 'N' DALE RESCUE RANGERS and the recently announced DUCKTALES.

About BOOM! Studios
Award-winning "Best Publisher" BOOM! Studios (www.boom-studios.com) generates a constellation of bestselling comic books and graphic novels with the industry’s top talent, including Mark Waid series IRREDEEMABLE, Stan Lee's SOLDIER ZERO, THE TRAVELER, and STARBORN (the first new series in print from the industry icon in 20 years), new HELLRAISER comics written by Clive Barker as well as 20th Century Fox's PLANET OF THE APES, 28 DAYS LATER, and DIE HARD, Philip K. Dick's DO ANDROIDS DREAM OF ELECTRIC SHEEP?, and The Henson Company's FARSCAPE. BOOM!'s recently rebranded all-ages imprint, kaboom! will see publication of PEANUTS, SPACE WARPED, Roger Langridge's SNARKED!, Scholastic's WORD GIRL and DUCK TALES, as well as continuing to publish fan-favorite Disney Afternoon series DARKWING DUCK, CHIP 'N' DALE RESCUE RANGERS along with Disney standards MICKEY MOUSE, DONALD DUCK, UNCLE SCROOGE, and WALT DISNEY'S COMICS AND STORIES.

About PEANUTS WORLDWIDE
The PEANUTS characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R), MOSSIMO (R), OCEAN PACIFIC(R), DANSKIN (R), ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM), and PEANUTS brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.