DC Comics and comiXology Unveil the Digital Storefront Affiliate Program Along With Comic Book Publishers Image, BOOM! Studios, Dynamite Entertainment and many more

The Program Includes the Option to Sign up for the DC Comics Exclusive Stand Alone Store

New York, NY – 3/17/11 – From Metropolis to Gotham City, retailers everywhere will be able to sell digital comics from DC Comics through comiXology’s recently announced Digital Storefront Affiliate program, an initiative focused on empowering merchants to thrive in the digital marketplace. In addition, Image Comics (including Shadowline and Top Cow), BOOM! Studios, and Dynamite Entertainment have joined the program to have their content sold digitally through retailer Web sites with a comiXology-powered store and reader. Additionally, as announced at Comics Pro, retailers can sign up for a DC exclusive stand alone store.

“Publishers have quickly recognized that the Digital Storefront Affiliate Program is a win-win situation for both themselves and the retailers to sell more comics,” said David Steinberger, CEO of comiXology. “Having DC, Image, BOOM!, Dynamite and all the other publishers on board shows their continued commitment to the vibrant retailer community and ability to continually innovate.”

Publishers who are participating in the program will gain additional distribution channels on the Web while also strengthening their bonds with comic stores. Retailers will also benefit from the program by having the ability to sell the participating publishers digital comics directly through their Web sites without adding any additional inventory to the stores.

“We are pleased once again to work with comiXology on a truly significant program to create new opportunities for publishers to distribute their work and grow the market,” said Hank Kanalz, SVP Digital, DC Entertainment. “The Digital Storefront Affiliate Program enables all comic book publishers to strengthen their relationships with retailers and put them in a better position to flourish.”

To request more information about the Digital Storefront Affiliate program, retailers can visit http://retailers.comixology.com/digital_form/

Additional participating publishers include:

* A First Salvo
* A Wave Blue World
* AdHouse
* Alterna
* Antarctic Press
* Arcana Comics
* Asylum Press
* Bluewater
* BOOM! Studios
* Com.x
* DC Comics
* Devil's Due
* Digital Webbing
* Dynamite Entertainment
* EigoMANGA
* Evil Twin Comics
* Keenspot
* Kickstart
* Image Comics (including imprints)
* Markosia
* Moonstone
* Red 5
* SLG
* Th3rd World Studios
* Viper Comics

About DC Entertainment

DC Entertainment, home to such iconic DC Comics properties as Superman, Batman, Green Lantern, Wonder Woman, Flash, MAD Magazine, and Fables, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing over 1,000 comic books, graphic novels and magazines each year, DC Comics is the largest English-language publisher of comics in the world.

About comiXology

Since 2007 comiXology has been developing the technological infrastructure to bring comics into the digital mainstream and expose new audiences to the rich history and culture of the industry. Through partnerships with top comic book publishers including Marvel Comics, DC Comics, BOOM! Studios and Image Comics as well as their own mobile and web apps which hosts over 7,100 digital titles, comiXology has become a leader in digital comic book proliferation. Also focused on creating strong ties with retail stores through its technology solutions, comiXology continues to transform the previously fragmented comic ecosystem into a vibrant and cohesive marketplace. http://www.comixology.com/