“FIRST LAW OF MAD SCIENCE” LAUNCHES FUNDRAISING CAMPAIGN ON KICKSTARTER.COM

Kickstarter Backers Given the Option to Rename Science-Fiction Comic’s Main Characters!



NEW YORK, NY – April 8, 2011 – First Law Of Mad Science creators Mike Isenberg and Oliver Mertz are pleased to announce the launch of their new Kickstarter campaign, which will fund production of the comic’s second issue. The campaign, which can be found at http://kck.st/h47Gr6, hopes to raise $3,500 in pledges by offering backers a variety of rewards for their support. Among these rewards is the option for backers to insert themselves and their friends into both the first and second issues of First Law Of Mad Science; for anyone pledging above a certain level, the creators will produce a one-of-a-kind, personalized edition of the comic, in which the names of First Law’s main characters have been replaced with any names the backer chooses.



Other rewards include exclusive early-release copies of issue #2, behind-the-scenes content, signed & numbered limited editions of the comic, First Law-branded lab coats, and dinner with the writers.



The new campaign is the second Kickstarter project for Mr. Isenberg and Mr. Mertz. First Law Of Mad Science #1 was also funded with support from Kickstarter, and has been praised by reviewers on comics-related sites such as Comic Book Resources, Broken Frontier, and Comics Bulletin. One recurring theme in many of the comments on issue #1 has been the desire to read what happens next; with the help of their new Kickstarter campaign, First Law’s creators hope to give readers the opportunity to do just that.





ABOUT FIRST LAW OF MAD SCIENCE: Called “a well-crafted science fiction epic powered by both enthusiasm and imagination” by comics website Broken Frontier, First Law Of Mad Science is a sci-fi/horror adventure comic being self-published with the help of generous supporters from Kickstarter.com. The comic is being written by Mike Isenberg & Oliver Mertz, and drawn by Daniel Lapham. Issue #1 debuted as a convention-exclusive work-in-progress edition at the 2010 New York Comic Con; it has recently been submitted to Diamond Comics for distribution, and should be available in stores this summer. In the meantime, it is available for sale online via the website FirstLawOfMadScience.com, where visitors will also find an 8-page preview from issue #1, a creator blog, upcoming convention appearances, and more.



FIRST LAW OF MAD SCIENCE STORY SYNOPSIS:

Super-scientist George Baker’s newest invention, electronic retinal implants known as “Cyber-Eyes,” are nothing short of amazing. So amazing, in fact, and so cheap and easy to get, that some 40% of the population has gotten them within their first year on the market. But they aren’t perfect. Far from it.



When things start going inexplicably and bizarrely wrong with the original test-subjects, George and his family will have to find out why before the problem spreads and causes world-wide panic.



Along the way they’ll uncover ancient civilizations, corporate conspiracies, insane cults, other-dimensional creatures, awesome robots, subterranean cities, and Things Man Was Not Meant To Know.



It’s going to be a wild ride.