IDW Publishing and Topps Partner for
Mars Attacks 

Celebrate 50th anniversary of cult sci-fi classic in 2012
with all-new comic series
 

San Diego, CA (October 27, 2011)—Leading into the Long Beach Comic and Horror Con, IDW Publishing and Topps today announced a long-term partnership to offer new comics based on the fan-favorite Mars Attacks. Created in 1962, Mars Attacks will celebrate its 50th anniversary in 2012 with major product launches throughout the year. IDW’s new comic series, as well as high-quality reprints of existing material, will be a cornerstone of that effort.

“We are excited to be partnering with Topps on this classic brand. Mars Attacks has always been a favorite of the comics creator community, and fans can look forward to top talent bringing their visions to fruition,” said Greg Goldstein, IDW’s Chief Operating Officer. “I know we will definitely bring the comics to the next level.”

Originally developed as a series of trading cards, Mars Attacks was created by Len Brown and Woody Gelman, after Brown was inspired by the Wally Wood cover to Weird Science #16 (EC Comics). The cards went on to achieve cult status for their then-shocking imagery, fully painted by pulp legend Norm Saunders, and remains a staple of pop culture. Topps revived the franchise in the mid 1990s with a second card set, comic book series and toy line. The story was also adapted into the 1996 feature film, Mars Attacks!, directed by Tim Burton.

“When looking for a comics partner for Mars Attacks, we wanted a publisher with the right creative sensibilities and an appreciation of our brand’s fifty-year legacy,” said Ira Friedman, Topps/VP, Global Licensing. “There’s no doubt that IDW will provide a great home for us. We’re looking forward to Mars Attacks complementing their existing stable of powerhouse franchises.”

Debuting in summer 2012, IDW’s comic series will offer the first stories of an all-new Mars Attacks universe, bringing the brand’s outrageous action and dark humor to a new set of tales.



Visit IDWPublishing.com to learn more about the company and its top-selling books. For information on Topps, please visit topps.com.


About IDW Publishing
IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS and G.I. JOE, Paramount’s Star Trek; HBO’s True Blood; the BBC’s DOCTOR WHO; Toho’s Godzilla; and comics and trade collections based on novels by worldwide bestselling author, James Patterson. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints; Yoe! Books, a partnership with Yoe! Studio.

IDW’s original horror series, 30 Days of Night, was launched as a major motion picture in October 2007 by Sony Pictures and was the #1 film in its first week of release. More information about the company can be found at IDWPublishing.com.

About Topps
Founded in 1938, The Topps Company is the preeminent creator and brand marketer of sports cards, entertainment products, and distinctive confectionery. Topps leading sports and entertainment products include Major League Baseball, National Football League, WWE, UFC, Star Wars, Wacky Packages, Garbage Pail Kids and other trading cards, sticker album collections, and collectible games. The Company's top confectionery brands include "Ring Pop," "Push Pop," "Baby Bottle Pop," "Bazooka" bubble gum, "Sharkies" and "Juicy Drop Pop" products.   For more information, visit www.topps.com.