BIOWARE AND DARK HORSE ANNOUNCE MASS EFFECT 3 ­­IN-GAME ITEMS ON PC AND XBOX 360 FOR FANS WHO PURCHASE MASS EFFECT ART BOOK   

March 14, MILWAUKIE, OR—BioWare, a label of Electronic Arts, Inc., and Dark Horse Comics revealed today that fans who purchase the digital version of The Art of the Mass Effect Universe through Digital.DarkHorse.com will receive a limited code to unlock a Reinforcement Pack containing in-game items to be used on PC or the Xbox 360 video game and entertainment system in the co-op campaign in 2012’s most anticipated game, Mass Effect 3. Showcasing the unique and iconic art featured in the Mass Effect series, The Art of the Mass Effect Universe was released in print and digitally on February 8. Additionally, Mass Effect fans who purchase the digital version of the four-issue comic miniseries Mass Effect: Invasion at the Dark Horse Digital store will also receive a limited code to unlock a Reinforcement Pack.*

Fans who gain access to the Reinforcement Packs will receive in-game items that can be used in the four-player cooperative multiplayer campaign in Mass Effect 3 on PC or Xbox 360. These packs will include powerful character boosters and the devastatingly lethal Collector Assault Rifle. With deadly efficiency, this special weapon uses the same principles as a human assault rifle, but its organic components set it apart. To learn more about how to obtain and redeem the special item code, visit DarkHorse.com. 

Recently named by over 100 outlets around the world as one of the most anticipated games of 2012, including the fan-voted Most Anticipated Game of 2012 award at the Spike TV VGAs, Mass Effect 3 thrusts players into an all-out war to save the galaxy from an ancient alien race known as the Reapers. Players will assume the role of Commander Shepard, a war-torn veteran who’s willing to do whatever it takes to eliminate this nearly unstoppable foe. With a team of elite, battle-hardened soldiers at their side, each player decides how they will take Earth back, from the weapons and abilities they utilize to the relationships they forge or break.

Mass Effect 3 was released on the Xbox 360 video game and entertainment system, PlayStation 3 computer entertainment system, and PC in North America on March 6, 2012, and in Europe on March 9, 2012. For more information on Mass Effect 3, please visit MassEffect.com, follow the game on Twitter at twitter.com/masseffect, or “like” the game on Facebook at facebook.com/masseffect.

*Code expires March 31, 2013. Additional restrictions and conditions apply. See MassEffect.com for details.