THE MARVEL UNIVERSE ARRIVES ON FACEBOOK WITH MARVEL: AVENGERS ALLIANCE

The First Social Game Based on Marvel’s Iconic Characters Features Heroes Including Iron Man, Thor, Captain America, Hulk and Dozens More

PALO ALTO, Calif. – March 1, 2012 – Marvel Entertainment and Disney Interactive Media Group (DIMG) today announced that the first social game based on Marvel’s iconic characters, Marvel: Avengers Alliance, is now live on Facebook. Developed by Playdom, Marvel: Avengers Alliance features a tactical turn-based combat experience with dozens of familiar Marvel Super Heroes and Super Villains, setting a new standard of production value and interactivity in a social game.

“Marvel: Avengers Alliance combines epic Marvel characters with Playdom’s industry-leading game mechanics to deliver a game that is sure to attract casual gamers and Super Hero fans alike,” said John Spinale, Senior Vice President of Social Games, Disney Interactive Media Group. “With this game, Disney is bringing one of the world’s largest entertainment brands to the largest social network, giving millions of fans an entirely new opportunity to engage with the characters they love.”

"We are thrilled to break new ground here, working with Playdom to create the first ever Facebook game to feature Marvel's Super Heroes,” said TQ Jefferson, Vice President of Games Production for Marvel. "With both a compelling story and Marvel's premier super team, The Avengers, leading the rest of our heroes in epic turn-based battles, Marvel: Avengers Alliance allows us to engage fans and gamers in a way that we never have before. The future of Marvel games begins now."

With dozens of the most iconic Marvel characters available at launch, Marvel: Avengers Alliance offers players a tactical turn-based combat experience unlike any other social game. Players will have the opportunity to recruit some of Marvel’s most notable characters, including Iron Man, Thor, Captain America, Hulk, Hawkeye, Black Widow and many others. Players can train their heroes to unlock unique abilities, and further customize abilities. Players can also square off against each other in player-versus-player combat, challenging their social graph to super-powered showdowns.

Marvel: Avengers Alliance takes place in the wake of a galaxy-wide disaster, known as the Pulse, which exposes Manhattan to attacks by Marvel’s most deadly Super Villains.  Players are recruited as an agent of S.H.I.E.L.D., the secret espionage and peace-keeping organization of the Marvel Universe, to assemble and lead teams of Super Heroes with a mission to keep New York City safe from the clutches of such enemies as Loki, Doctor Doom and Magneto, as well as sinister criminal organizations like Hydra and AIM.

In the coming months, Marvel: Avengers Alliance will continue to expand with ongoing content releases.  Players can look forward to new missions and storylines, additional Super Heroes, and upgraded abilities, plus new equipment, weapons, powers and costumes for unlock and purchase.

Social gamers and Marvel fans can join S.H.I.E.L.D and begin the adventure immediately: http://www.facebook.com/avengersalliance. 

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit www.marvel.com. Super Hero(es) and Super Villain(s) is a co-owned registered trademark.

Disney Interactive Media Group

Disney Interactive Media Group (DIMG) is one of the world’s largest creators of high-quality interactive entertainment across all current and emerging digital media platforms. Products and content released and operated by DIMG include blockbuster mobile and console games, online virtual worlds, and #1-ranked web destinations Disney.com and the Moms and Family network of websites.

Disney Interactive Media Group is the interactive entertainment affiliate of The Walt Disney Company (NSYE: DIS).