NEW PROMOTIONS AND CONTENT FOR MARVEL’S HIT MOBILE AND SOCIAL GAMES ANNOUNCED AS NEW YORK COMIC CON BEGINS

·      Gladiator Hulk Costume Promotion And Limited Time $2.99 Price Drop Revealed for Avengers Initiative

·      Marvel: Avengers Alliance Features New PVP League Tournament System with Deadpool as Ultimate Reward

As New York Comic Con gets ready to begin, Marvel reveals a brand new promotion and limited time price drop for their critically acclaimed mobile title, Avengers Initiative, and exciting new content for their smash hit Facebook game, Marvel: Avengers Alliance:

Avengers Initiative (Mobile Game): For the duration of New YorkComic Con, from October 11 – 14, Avengers Initiative, Marvel’s first episodic game created exclusively for mobile devices, is giving the Gladiator Hulk costume away for free! This unique costume, a $3 value, provides players with additional bonuses as they battle their way through a barrage of super-powered criminals who have escaped from a top-secret S.H.I.E.L.D. holding facility.  Marvel is also offering this critically-acclaimed brawler for a limited time at $2.99!

Marvel: Avengers Alliance (Social Game): The Marvel: Avengers Alliance team just recently stepped up their competitive Player vs. Player scene with a new tournament system that offers amazing exclusive rewards for the most dedicated of all S.H.I.E.L.D. Agents. Players will be placed into tournament “leagues” determined by their PVP performance with prizes awarded based on a leaderboard system. Tournament “seasons” will last approximately one month. At the end of each PVP season players will earn rewards based on their league placement, receiving their current league’s reward plus all those beneath it.

By competing often enough, players become ranked in the Adamantium League for a chance to win the ultimate prize for the first season – the exclusive playable Deadpool!

Make sure to attend the Marvel Video Games panel on October 13^th Saturday from 11:15 am - 12:15 pm in room 1E13 for some sneak peaks and amazing reveals from Avengers Initiative and Marvel: Avengers Alliance.

Avengers Initiative is available on the App Store for iPod touch (5^th generation), iPhone 4, iPhone 4S, iPad 2, The New iPad and now iPhone 5 at http://bit.ly/PS6UTO.

For up-to-the-minute news and updates about Avengers Initiative, players can visit the Official Marvel XP Fanpage at http://www.facebook.com/MarvelXP.

Join the millions of social gamers and Marvel fans who have already joined S.H.I.E.L.D by playing Marvel: Avengers Alliance at: http://www.facebook.com/avengersalliance. The game is one of the top rated games in Facebook's App Center. Fans can also play Marvel: Avengers Alliance at www.playdom.com.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety ofmedia over seventy years.  Marvel utilizes its character franchises inentertainment, licensing and publishing.  For more information visit www.marvel.com.