IDW LIMITED CONTINUES TRANSFORMERS PUBLISHING PROGRAM WITH TRIP TO CYBERTRON

TRANSFORMERS: ART OF THE FALL OF CYBERTRON DELUXE LIMITED EDITION NOW AVAILABLE FOR PRE-ORDER

San Diego, CA (February 26, 2013) IDW Limited announced its plan today to offer a deluxe limited edition of TRANSFORMERS: Art of the Fall of Cybertron. Based on the TRANSFORMERS brand from Hasbro, the book is a collection of the art and set descriptions for the smash-hit videogame of the same name, produced by High Moon Studios and published by Activision. The limited-edition book will be offered in a special IDW Red Label edition complete with slipcase, new cover and a portfolio of 10 limited-edition lithographs. (http://idwlimited.com/series/transformers/transformers-art-of-the-fall-of-cybertron-red-label.html)

“Fans of the comics and of the games should be able to come together over this book. It’s got absolutely breathtaking art paired with backstory and details that will really help immerse you into Cybertron and the two factions at war there,” says John Barber, IDW TRANSFORMERS editor and writer. “This is the kind of book you display on your coffee table and keep coming back to. You can easily lose an afternoon (or several) admiring the detailed work seen here.”

This edition of TRANSFORMERS: Art of the Fall of Cybertron will be presented in an exclusive to IDW Limited cover and housed in a custom-built slipcase featuring unique art elements. Limited to only 250 copies, each book will include a special hardcover portfolio containing 10 limited-edition lithographs.

Art of the Fall of Cybertron chronicles the development of the sequel to 2010’s TRANSFORMERS: War for Cybertron by High Moon Studios. The game was an award-winning success, portraying the world of the TRANSFORMERS in a way that hadn’t been done in previous adaptations, and the sequel built upon that success to reach even greater heights.

This title is the second limited-edition TRANSFORMERS release from IDW Limited and comes on the heels of their TRANSFORMERS: The IDW Collection (Vol. 1), a book that experienced almost instant sell-outs in both Blue and Black Label categories. Autobot fans and Decepticon enthusiasts will have plenty more to covet in the coming months as well.


TRANSFORMERS: ART OF THE FALL OF CYBERTRON DELUXE LIMITED EDITION (RED-$100.00; 200 pages; 9” x 12”; hardcover) is now available for pre-order.

About IDW

IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS and G.I. JOE, Paramount’s Star Trek; HBO’s True Blood; the BBC’s DOCTOR WHO; Toho’s Godzilla; and comics and trade collections based on novels by worldwide bestselling author, James Patterson. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints; Yoe! Books, a partnership with Yoe! Studio.
IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Warner Brothers and Barry Sonnenfeld are attached to adapt LORE into a feature film starring Dwayne “The Rock” Johnson and Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot, with Michael Bay‘s Platinum Dunes and Sony bringing Zombies vs. Robots to film.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.
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