Find Your Own Adventure-style Mobile App First to Market
July 9, 2013, Los Angeles — Watch out, big entertainment conglomerates, here comes the small but mighty “Mechanic,” and he’s got a new fix for mobile audiences.
“The Mechanic” is the first release of MovieMaze, a comedy adventure series for smartphones and tablets, which officially greets the world at Comic-Con San Diego July 17-21.
Created by UK-based Stickmen Pictures and Hollywood’s Leomark Studios, “The Mechanic” and later MovieMaze releases are comic multi-adventure movies aimed at the 13–30 demographic and designed as an app for use on all iOS and Android devices. Viewers watch a sequence and then select from a series of choices to advance the storyline, much like those classic Choose Your Own Adventure books and games of the 1980s, but now in live-action video. “And with 40 different in-app options,” says writer-director Rishi Thaker, “MovieMaze proves that smartphones and tablets can deliver interactive entertainment beyond animated games and reality shows.”
Available in September, MovieMaze is in an unofficial race-to-market against bigger productions like Fox’s “Choose Your Own Adventure” movie, which is still in development.
“We don’t have a huge marketing machine behind us, but we’re using our size to advantage,” says producer Erik Lundmark. “Because our team is small and focused, we’ve been able to take ‘The Mechanic’ from concept to market launch in five months. Try doing that at a big studio.”
“The Mechanic” star Jacob P Matthews will be on hand at Comic-Con preview night July 17, along with Thaker and Lundmark. Other cast and crew will make appearances throughout the convention. MovieMaze is located in booth 5535. Comic-Con International runs July 18-21 at the San Diego Convention Center, 111 W Harbor Drive, San Diego, CA 92101.
Leomark/Stickmen plan to release two more MovieMaze adventures, “The Plumber” and “The Private Eye,” in 2014.
MovieMaze trailer: http://www.youtube.com/watch?v=74zwsHPv9Ec
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