New “Tails” Coming In January With My Little Pony: Friends Forever Introducing A Brand New My Little Pony Ongoing Comic Series   San Diego, CA (November 27, 2013) – Everyone knows beloved Twilight Sparkle and her best friends, but have you ever wanted to know what the other ponies in Equestria are up to?  Starting in January you will get a chance with the new ongoing comic series My Little Pony: Friends Forever.  This collection, based on the animated hit series, My Little Pony: Friendship is Magic, airing on the Hub Network, will be made up of one-shot stories that focus on different pairs of ponies getting into various hijinx and will feature a mix of new creators as well as old favorites. “Every MY LITTLE PONY fan has a personal favorite character,” says editor Bobby Curnow, “This series will allow a closer look at those adored ponies (and creatures) while maintaining the fun, adventure and humor of our other MY LITTLE PONY comic books. If you like buddy comedies, this is the comic for you!”  “My hypothesis is that everyone has two Ponies: one that reflects their actual personality, and one that they aspire to be,” says Michael Kelly, Hasbro’s Director of Global Publishing. “I’m pretty sure this new series is all the proof I need. The only question is, will your two Ponies be featured?” The first pony pairing will feature the loveable Applejack and Pinkie Pie in “The Pie’s The Limit” by two noted authors, Alex de Campi and Carla Speed McNeil.  When these two ponies enter a baking contest they will learn more than just what it means to be the best at something but also what it means to be a friend. “My daughter (3 years old) and I are both huge fans of the My Little Pony: Friendship is Magic animated series,” says writer Alex de Campi, “It's a delight and an honour to be briefly allowed to be custodians of these wonderful characters -- especially my daughter's favourite pony, Pinkie Pie.” “Working with the MY LITTLE PONY brand is very satisfying,” says Carla Speed McNeil, “The characters are so well conceived that a writer can deal any set of ‘cards’ and make a great story, and so well designed that they're endlessly versatile while remaining loads of fun to draw. It's definitely the show I wish I'd had when I was a kid!” Alex de Campi works in various art mediums from film to comics and is known for her work on IDW’s Smoke, which was nominated for the 2005 Eisner for Best Limited Series. Carla Speed McNeil is a multiple Eisner Award nominated writer and artist, best known for her science fiction comic series Finder. About Hasbro, Inc. Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

About IDW Publishing IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS, G.I. JOE and MY LITTLE PONY; Paramount’s Star Trek; Nickelodeon’s Teenage Mutant Ninja Turtles; 2000AD’s Judge Dredd; The Rocketeer; Toho’s Godzilla; Wizards of the Coast’s Magic: The Gathering and Dungeons & Dragons; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, Yoe! Books, a partnership with Yoe! Studio, and the multiple award-winning Artist's Edition imprint. IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot; Dwayne "The Rock" Johnson and Warner Brothers are producing a film based on Ashley Wood's Lore; Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film, Kurtzman/Orci are producing a movie based on Locke & Key at Universal.