BRAD
PAISLEY, TAILLIGHT, ARC ENTERTAINMENT AND WME ANNOUNCE THE LAUNCH OF AN
OVER-THE-TOP (OTT) CHANNEL FOCUSED ON THE COUNTRY MUSIC FAN WITH
FOUNDING SPONSOR, WALMART
NASHVILLE, TN (August 18, 2014) - Brad Paisley, Taillight, ARC Entertainment and WME have joined forces to build MY COUNTRY NATION (MyCN),
a new OTT channel specifically for country music fans. Premiering this
month, MyCN will be country-lifestyle centric and will feature a variety
of series, special content with the biggest names in music and daily
viral content.
Brad
Paisley said, “My Country Nation is a great concept and I'm glad to be
working with a few of my friends to make it a reality.” Tom Forrest,
President, Taillight, added, “We are fired up to be working with such
amazing partners which will allow us to provide a platform for ‘country
lifestyle’ concepts that deserve to be seen and enjoyed by the nation’s
most passionate audience - country music fans.”
My Country Nation is a unique digital platform for the country music lifestyle. The
Omni-channel will be home to dozens of original series with new
episodes being launched daily in the first six months. MyCN will have a
presence across multiple channels including YouTube, Twitter, Facebook,
Instagram and www.mycountrynation.com,
MyCN’s owned and operated platform. MyCN shows will feature outdoor
grilling, hunting, concert road trips, comedy, Vine and YouTube stars
and more celebrating our NATION’s love of all things country. Fans will
be able to view MyCN content on any device.
Trevor
Drinkwater, CEO, ARC Entertainment, added, “Distribution is morphing
rapidly. Traditional means of producing and distributing content are
being redefined daily. My Country Nation will provide a distribution and
content creation platform for content creators to deliver great
programming to a mass audience. In our partnership with Walmart we will
have an opportunity to create an ecosystem to maximize value and
awareness for MyCN artists and labels.”
“My
Country Nation provides us an opportunity to deliver value to our
customers so they can save money and live better. Part of that promise
is to celebrate how low prices can facilitate great lifestyle
experiences. Brad Paisley is a fantastic partner and we are proud to be
supporting him and My Country Nation in this effort,” added Wanda Young,
Vice President Media & Digital Marketing, Walmart.
To
join THE Nation or to find out more information, visit
MyCountryNation.com. Follow My Country Nation on Twitter:
@MyCountryNation, Facebook: https://www.facebook.com/mycountrynation, Instagram: mycountrynation, Vine and Google +.
About ARC Entertainment
ARC
Entertainment is an independent film & television company that
distributes, produces and acquires content. Through the company’s robust
digital and physical distribution platforms, ARC Entertainment
monetizes content through Theatrical, Television, and Home Entertainment
distribution windows in domestic and international markets. Founded in
2010, ARC Entertainment has achieved exponential growth with over 110
new title releases as of November 2013. The Company has unparalleled
relationships with major national retailers and a management team with a
history of success in the Entertainment and Consumer Products
industries.
About Brad Paisley
Brad
Paisley is a critically acclaimed singer, songwriter, guitarist and
entertainer whose talents have earned him numerous awards, including
three GRAMMYs, two American Music Awards, 14 Academy of Country Music
Awards and 14 Country Music Association Awards, among many others. A
proud member of the Grand Ole Opry since 2001, Paisley earned the first
of his 22 #1 singles in 1999, writing or co-writing 19 of them. His
latest single, “River Bank,” is from his upcoming album, Moonshine in the Trunk, to be released August 25. Paisley is currently an expert on ABC’s new hit singing competition, Rising Star, airing Sunday nights at 9pm, ET, through August 24. Paisley also made multiple contributions to the new Disney animated film Planes: Fire & Rescue,
with a voice cameo as a pick-up truck named Bubba, as well as recording
two songs for the soundtrack: “Runway Romance” and “All In,” which
Paisley wrote and serves as the final song in the movie. Paisley is
currently headlining his Country Nation World Tour presented by KRAFT Cheese all summer. Visit www.bradpaisley.com for more information.
About Taillight
Taillight
has produced over 600 hours of live event programs, comedy and music
television specials and reality series as well as several hundred music
videos and commercials. The Company has also produced over 40 episodes
of the renowned music series CMT Crossroads with such artists
Katy Perry, Elton John, Ray Charles, Brad Paisley, Mumford & Sons,
Keith Urban, John Mayer, Willie Nelson, Taylor Swift and Jimmy Buffet,
just to name a few. Last year, Taillight won the 2013 Academy of Country
Music Awards for their Music Video for Little Big Town’s Tornado and then won the 2013 CMA Video of they Year and 2014 Academy of Country Music Awards for Tim McGraw’s Highway Don’t Care.
About Walmart
Wal-Mart
Stores, Inc. (NYSE: WMT) serves customers and members more than 200
million times per week at over 10,000 retail units under 69 different
banners in 27 countries. With fiscal year 2012 sales of approximately
$444 billion, Walmart employs more than 2 million associates worldwide.
Walmart continues to be a leader in sustainability, corporate
philanthropy and employment opportunity. Additional information about
Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.
About WME
WME is the world’s leading entertainment and media agency. One of Fast Company’s
Most Innovative Companies, WME represents artists across film,
television, music, literature, theater and digital media. In 2014, WME
acquired IMG, a global leader in sports, fashion and media. Together,
the companies offer an unparalleled client roster; world-class
partnerships with sponsors, brands and broadcasters; and marquee assets
across entertainment, events and fashion.
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