TRANSFORMERS RETURNS TO
HUMBLE BUNDLE WITH IDW PUBLISHING

Leading Publisher Re-Teams With The Pay-What-You-Want Site To Offer TRANSFORMERS Comics

San Diego, CA (March 4, 2015) - Humble Bundle and award-winning publisher IDW Publishing, in conjunction with Hasbro, are reteaming to offer the perfect opportunity to build a digital TRANSFORMERS comic collection. Not only does the bundle feature multiple collected volumes of the hit TRANSFORMERS series, it also boasts some of the most recent issues to date, making it easy to catch up to speed on the latest stories.

Humble Book Bundles typically last for a full two-week time span, however, the contents of this particular bundle are so premium that it will run as a limited time one-week offer. Also unique to this bundle is the "pay $5 or more over the average price" tier, which is being utilized in place of the standard fixed price tier.

https://www.humblebundle.com/books

Customers can name their price for the first 37 issues of TRANSFORMERS: More Than Meets the Eye and the one-shot Death of Optimus Prime.

Those who pay more than the average price will also receive volumes 1-6 of TRANSFORMERS: Robots in Disguise as well as TRANSFORMERS: Dark Cybertron Vol. 1.

Customers who pay $5 above the average price or more will receive all of the above plus TRANSFORMERS: Robots in Disguise #33-#37 and TRANSFORMERS: Dark Cybertron Vol. 2.

“This new bundle of Hasbro’s TRANSFORMERS comics features the newest directions for Optimus Prime, Megatron, and all your other favorite Autobots and Decepticons,” said Jeff Webber, IDW’s VP of Digital Publishing. “This collection includes brand new issues all the way up to the past month, documenting the very latest stories in IDW’s TRANSFORMERS Universe!”

As with all Humble Bundles, customers can choose how their purchase dollars are allocated, between the publishers and charity. The Humble TRANSFORMERS Bundle 2 Presented by IDW supports the Hasbro Children's Fund, which is dedicated to empowering childhood by bringing the sparkle of Hope, the joy of Play and the power of Service into the lives of the children who need it most.

The Humble TRANSFORMERS Bundle 2 Presented by IDW runs from now until Wednesday, March 11, 2015 at 11 a.m. Pacific time.

About Humble Bundle
Humble Bundle organizes pay-what-you-want plus charity promotions for awesome digital content and puts the power directly in the hands of the consumers, offering them fully-featured titles at prices they set themselves. Consumers pay what they want and decide how to allocate their money between content creators, charity and a humble tip. Humble Bundle also offers the Humble Store, a digital storefront that features great games at great prices with a portion of sales going to select charities. Since the company's launch in 2010, Humble Bundle has helped empower its community to allocate more than $54 million toward charity to date. For more information, please visit https://www.humblebundle.com

About Hasbro Children’s Fund
The Hasbro Children’s Fund, Inc. is a 501(c)(3) nonprofit whose mission is to empower childhood by bringing “the sparkle of Hope, the joy of Play and the power of Service” into the lives of the children across the globe. Working with strategic charitable partners, the grants made through the Hasbro Children’s Fund support programs that deliver; stability for children in crisis; pediatric physical and mental health services; hunger security; educational programs; quality out of school time programming and programs that empower youth through service.  To learn more about these programs and how they are making a difference for children worldwide, please visit http://www.hasbro.org.

About Hasbro
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company's commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).