DEVIL'S DUE CAPTURES ITS OWN SHAWNIMAL
Shawn Smith designs exclusive plush Geeky Ninja figure to attack
shelves in May

Chicago, IL. (Feb. 20, 2008) – Collectible toy designer Shawn Smith
has a brand new fanboy-friendly ninja flying out of his Ninjatown line
in May, and it's kicking down the door at Devil's Due. The Shawnimals
mastermind has already produced a whitehot clan of Wee Ninjas that
have sliced up toy shelves as micro-plush collectibles and made their
way to an upcoming Nintendo DS game. Now, the cute, button-eyed
inhabitants of Ninjatown have a new hobby – comic book collecting –
and will kick off Devil's Due's new line of toys and functional
artwork titled Devil's Due Pop.

The 8-inch tall Geeky Ninja plush figure comes geared up to geek out
with his own securely polybagged comic book and plushy ninja instincts
to defend his Wednesday reading material.

Devil's Due will also release a spriral bound Ninjatown Journal in
May, filled with swarms of fast flying and furious Wee Ninjas, and
plenty of space for aspiring ninjas to keep track of their own
adventures. Geeky Ninja and and the Ninjatown Journal will both be
part of Devil's Due Publishing's new line of Devil's Due Pop vinyl
toys, personal journals, usable artwork, and other pop culture infused
life accessories based on properties that will be announced soon.

Devil's Due will be working closely with Shawnimals to produce a line
of exclusive plush toys, stationary and comics, which will include a
new Ninjatown comic book series following in June with more details to
come.

Images and products are still under development and are subject to
licensor approval.

For more information, please visit www.devilsdue.net.

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About Devil's Due Publishing:
After exploding on the comic book scene by igniting the "80s retro
revival" in the industry, Devil's Due quickly became one of the largest
and most popular comic book publishers in the United States. Today
DDP's
lineup is a diverse mix of original properties and licensed books
including Drafted, Lost Squad, Sheena: Queen of the Jungle, G.I. Joe,
Storm Shadow, Dragonlance, Forgotten Realms, DemonWars, Voltron, The
Nye
Incidents, and the cult-favorite Hack/Slash, which is currently in
pre-production as a feature film for Rogue Pictures.

Devil's Due: reminding everyone that "Pop culture IS our culture". For
more information on Devil's Due Publishing, please
visit http://devilsdue.net.