NORTH WIND RECEIVES UNPRECEDENTED ORDER INCREASE AFTER SIMULTANEOUS RELEASE IN STORES AND ONLINE AT MYSPACE COMIC BOOKS


BOOM! STUDIOS SEES A 30% INCREASE IN ORDERS FROM ISSUE #3 TO #4




Los Angeles - February 22nd, 2008 - After pioneering the first simultaneous release of a comic book online and in stores with North Wind, BOOM! Studios saw an unprecedented 30% increase in orders from issue #3 to issue #4.

Comic book retailers send in orders for issue #4 of a new comic series only after issue #1 goes on sale. NORTH WIND #1, #2 and #3 were all ordered before the MySpace promotion was announced.

"We usually see a dip of 10% or more between issues #3 and #4 of any of our series. That said, we saw nearly a 20% increase in orders between issue #3 and #4 of NORTH WIND. An increase like this has never happened in the history of our company. Never. Bottom line - we are talking about a 30% increase over the norm," said Chip Mosher, Marketing and Sales Director for BOOM! Studios.

"This promotion has been an unqualified success. From selling out, to the second printing of issue #1, to the strong re-order activity, we couldn't be happier," said Ross Richie, Co-Founder of BOOM! Studios.

NORTH WIND #1 was released simultaneously in comic book stores and online at MySpace Comic Books on January 4th and sold out within 10 days. In conjunction with this release, BOOM! Studios commissioned a trailer for NORTH WIND that was featured on MySpaceTV and the MySpace log-in page. The trailer received 10,000 hits in 10 days. NORTH WIND #1 has gone to a second printing that will hit stores when issue #3 ships.

NORTH WIND, written by David DiGilio, who is best known for writing the film EIGHT BELOW and creating the ABC TV show TRAVELER, is a five issue mini-series set in a future Los Angeles after a new ice age has covered the earth. NORTH WIND chronicles the rise of a new hero in a dystopian world where people burn books for fuel, and Skinrunners trade valuable pelts for rations and warmth. The first issue features a cover by Andrew Huerta with interior artwork by newcomer and future Spider-Man artist, Alex Cal.

MySpace, the world's most popular social network, and BOOM! Studios, a leader in comic book and graphic novel publishing, announced a partnership January 3rd to provide the MySpace Comic Book community with free digital downloads of BOOM! Studios' highly anticipated new comic book series, NORTH WIND. Throughout the five-issue mini-series, MySpace users will be able to download all the issue of NORTH WIND for free exclusively on the MySpace Comic Books profile (http://myspace.com/comicbooks) the day each issue hits store shelves.

About BOOM! Studios

Winner of Wizard Magazine's "Best New Publisher," BOOM! Studios (http://www.boom-studios.com ) is a unique new publishing house specializing in high-profile projects from some of the industry's biggest talents. Founded by the creator of the TV show EUREKA, Andrew Cosby, and his partner Ross Richie, BOOM! Studios continues to be on the leading edge of comic and graphic novel publishing.

BOOM! Studios co-founder Andrew Cosby's television series EUREKA recently finished its second season at the Sci-Fi Channel, having launched to impressive ratings this past summer and consistently winning several key demographics on basic cable. EUREKA is the highest-rated series in the Sci-Fi Channel's history.