[PRESS] HIP HOP ARTIST, FOOTBALL PRO, COMIC PUBLISHER LAUNCH SAT-MORN
APPAREL

Malik Yusef, Jerry Azuma, Josh Blaylock Streetwear Line Celebrates
Comic, Cartoon Lifestyle

Chicago, IL. (Feb. 24, 2008) – Chicago's Hip Hop and Comic Book
Powerhouses are collaborating in a big way this spring with new
venture, Sat-Morn Apparel. Sat-Morn (short for "Saturday Morning)
which brings the worlds of high end streetwear and comic pop culture
together, will launch its first products this April in boutiques from
New York to Tokyo and everywhere in between. The company's first
release will be a line of Voltron: Defender of the Universe t-shirts,
with each design limited to 1,000 pieces and packaged in a vintage tin
lunch box. Future releases will feature a mix of licensed properties
and original designs.

The partnership may seem a surprise to some in the comic book
industry, but Malik "WordSmyth" Yusef is an avid comic book fan and
both he and Blaylock already carry a wide array of experience in the
apparel world. Yusef brings along business associate, Jerry Azuma,
with whom he has a long running relationship.

Yusef is already known in the streetwear community for the MCM™
brand,
and is aggressively leveraging existing relationships for some major
partnerships between Sat-Morn and the fashion world's heavy hitters.
He is also a spoken word and hip hop artist, best known for winning an
emmy for his performance of I Spit on HBO's Def Poetry Jam, and the
song Would You Like to Ride, featuring local friends and rap
superstars Common and Kanye West. Malik is currently touring with
Raheem DeVaughn and Jill Scott, and is an acting artist and purveyor
of Kanye West's brand, G.O.O.D. Music.

Josh Blaylock, although now president of Devil's Due Publishing, a
top ten comic book publisher, was instrumental in igniting the 1980s
explosion of comic book and cartoon apparel in the late 1990s, and has
come full circle with Sat-Morn.

"Malik and I just happened to click when we met at a convention last
year," said Blaylock. "I was planning to begin developing a designer
apparel spin-off within Devil's Due, and he was planning to develop a
comic inspired apparel line in the streetwear community. After a few
meetings, we realized the planets were just aligned for this. I'm a
huge fan of just about everyone's music at G.O.O.D. and couldn't be
more excited."

"Of course, in our lane we have a lot of geeks," added Yusef,
"Fashion, electronics and gadgets - so it only makes perfect sense
that me and my people from my label make a foray into comics and fuse
it with our passions. It is just smart culture, smart business."

Jerry Azuma, formerly a Chicago Bear, is now a regular sports news
commentator seen on ESPN.

Attendees of April's New York Comicon are encouraged to get a sneak
peek of Sat-Morn's upcoming releases at the Devil's Due Publishing
booth.

Look for many more announcements from comic's newest, and only, true
high-fashion streetwear line in the coming weeks.



www.satmornapparel.com / www.malikyusef.com /
www.myspace.com/joshblaylock