VIZ MEDIA ANNOUNCES LAUNCH OF BLUE DRAGON ON CARTOON NETWORK

Animated Series Based On Popular Xbox 360 Videogame And Features
Character Designs By Manga Mastermind Akira Toriyama

San Francisco, CA, February 29, 2008 – VIZ Media, LLC (VIZ Media), one
of the entertainment industry's most innovative and comprehensive
publishing, animation and licensing companies, has announced the U.S.
debut of the highly anticipated BLUE DRAGON animated series on Cartoon
Network this spring.

The BLUE DRAGON series is based on the exclusive Xbox 360 videogame
“BLUE DRAGON,” developed by Hironobu Sakaguchi, the creator of “Final
Fantasy,” and features character designs by Akira Toriyama, the creator
of the best-selling DRAGON BALL series of manga (which is published in
North America by VIZ Media and featured in SHONEN JUMP Magazine). The
animated series debuted in Japan on TV Tokyo on April 7, 2007 and is
produced by Studio Pierrot, which is well known for its work on NARUTO
and BLEACH, also licensed by VIZ Media.

“We are pleased to announce the U.S. launch of BLUE DRAGON on Cartoon
Network,” says William Germain, Director, Animation Production, VIZ
Media. “This fun-filled action adventure story of good vs. evil, magical
powers, courage and friendship is set to join the ranks of other popular
VIZ Media series such as NARUTO, DEATH NOTE and BLEACH on the premier
cable animation network in the United States."

The BLUE DRAGON animated series, with an anticipated TV rating of TV
Y7FV, is a classic adventure story of magical Shadow powers, flying air
fortresses, and unbounded heroism! Brought together by fate, Seven
Soldiers of Light must awaken the Shadow within themselves in time to
overcome a despotic power and bring peace to their land. Their ensuing
journey through a rich fantasy world is also an internal journey to
awaken the great power within each of them. Journey with them into the
world of BLUE DRAGON!

About Cartoon Network
Cartoon Network (CartoonNetwork.com), currently seen in more than 91
million U.S. homes and 160 countries around the world, is Turner
Broadcasting System, Inc.’s ad-supported cable service offering the best
in original, acquired and classic animated entertainment for kids and
families. Overnight from 11 p.m. to 6 a.m. Monday through Saturday and
10 p.m. to 6 a.m. Sunday (ET, PT), Cartoon Network shares its channel
space with Adult Swim, a late-night destination showcasing original and
acquired animation for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and
programs branded news, entertainment, animation and young adult media
environments on television and other platforms for consumers around the
world.

About VIZ Media, LLC
Headquartered in San Francisco, CA, VIZ Media, LLC (VIZ Media), is one
of the most comprehensive and innovative companies in the field of manga
(graphic novel) publishing, animation and entertainment licensing of
Japanese content. Owned by three of Japan’s largest creators and
licensors of manga and animation, Shueisha Inc., Shogakukan Inc., and
Shogakukan Production Co., Ltd. (ShoPro Japan), VIZ Media is a leader in
the publishing and distribution of Japanese manga for English speaking
audiences in North America and a global licensor of Japanese manga and
animation. The company offers an integrated product line including,
magazines such as SHONEN JUMP and SHOJO BEAT, graphic novels, videos,
DVDs and audio soundtracks and develops and markets animated
entertainment from initial production, television placement and
distribution, to merchandise licensing and promotions for audiences and
consumers of all ages. Contact VIZ Media at 295 Bay Street, San
Francisco, CA 94133; Phone (415) 546-7073; Fax (415) 546-7086; and web
site at www.VIZ.com.