Papercutz’s BIONICLE® Retailer Contest
Publisher Offers $500 in Prizes to Retailers with Best Store Displays

The retailers who create the best displays supporting the graphic
novels based on the LEGO® BIONICLE toy line (one of the top boys’ game
and action-figure series) will win prizes from books’ publisher,
Papercutz.

BIONICLE #1 comes to comic-book shops in May 2008 (and bookstores in
June). For booksellers, comic-book retailers, and other storekeepers,
Papercutz offers two $250 gift certificates, good for orders from
Papercutz’s backlist, to the stores with the best displays promoting
the BIONICLE comics. Retailers who want to enter the contests can
contact Papercutz at papercutz@papercutz.com point-of-purchase display
materials. (Retailers need not use the materials to win the contest.)

Retailers may enter the contest in one or both of two categories:
window displays and point-of-purchase displays. The deadline for
submitting entries is July 1. Send photos or videos to
papercutz@papercutz.com (put “Papercutz Bionicle Contest” in the
subject field) or to Papercutz Bionicle Contest, 40 Exchange Place,
Suite 1308, New York, NY 10005. Include your name, address, phone
number, and e-mail address on the entry. All entries become the
property of Papercutz and The LEGO Group.

BIONICLE editor Jim Salicrup and publisher Terry Nantier will judge
the contests along with BIONICLE experts at The LEGO Group. Papercutz
will announce the winners at the San Diego Comic-Con (July 24-27).
Papercutz and The LEGO Group will post the results on their websites.
See www.papercutz.com for complete rules and regulations.

In novels, video games, and of course the LEGO toys where it began,
the BIONICLE story centers on the Toa, six heroes who are part machine
and part living creatures. In Papercutz’s BIONICLE #1, the Toa arrive
on a tropical island guarded by the Great Spirit Mata Nui, only to find

it under siege. The powerful and evil Makuta has cast the Mata Nui into

an unending sleep and is attacking the island’s villagers, the Matoran.

The armored Toa, who wear Masks of Power and can control the elements,
attack Makuta. During the fight, the Toa become the Toa Nuva, with new
armor, weapons, and Masks of Power. But will all of that be enough to
defeat Makuta?

The writer of the BIONICLE comics is the main creator of the BIONICLE
universe, Greg Farshtey. The artists of Papercutz’s BIONICLE #1 are
Carlos D’Anda (DC Comics’ Outsiders), Aliens vs. Predator storyboard
artist Richard Bennett, and Randy Elliott (Marvel’s Spider-Woman). The
series reprints stories created for the BIONICLE club, which has over a

million members. The stories have not appeared in print for several
years.

Each quarterly Papercutz volume -- 112 pages in full color with a trim

size of 5” x 7 1/2” -- will appear in two formats: hardcover for $12.95

and paperback for $7.95. The release of BIONICLE #1 dovetails with
plans to release all-new Toa Nuva figures. The LEGO Group is planning a

huge promotional effort, including a partnership with McDonald’s.

The BIONICLE world is the hottest LEGO toy line since the original
LEGO blocks.
• It’s a favorite among boys age 7 through 12, earning more than $150
million in annual revenue.
• The website BIONICLE.com attracts two million unique visitors per
month.
• BIONICLE characters appear on apparel, bedding, stationery, board
games, and other products.
• Scholastic has sold more than 1.5 million copies of BIONICLE chapter
books.
• Universal Studios is planning a DVD release of a BIONICLE movie for
the end of 2009.

You can find art from BIONICLE #1 at www.papercutz.com.