DINOSAUR KING:

THE ADVENTURE BEGINS




DVD SET INCLUDES SPECIAL-EDITION TRADING CARD

AND ADVENTURE-FILLED BONUS CONTENT




The First DVD Release To Be Unleashed

September 23, 2008 from Shout! Factory




LOS ANGELES – Dinosaur King, the colossal fantasy adventure of three young dinosaur enthusiasts whose discovery of some mystifying artifacts pull them into an incredible world of adventure, danger – and dinosaurs – and one of the hottest new kids’ franchises, is scheduled to make its U.S. DVD debut on September 23, 2008. Shout! Factory, in association with 4Kids Entertainment, will summon up Dinosaur King: The Adventure Begins, the first DVD release from the smash hit TV series, which currently airs Saturday mornings on 4KidsTV (FOX). Featuring the first five adventure-filled episodes, a Special Edition Trading Card and dino-sized bonus extras, the DVD is priced to own for $14.99 SRP.


Based on the internationally renowned arcade and collectable card game, the fantasy adventure series Dinosaur King has already evolved into a monster-sized hit. The DVD, featuring the first five episodes (Prehistory in the Making, Battle at the Pyramids, Tanks a Lot!, Bungle in the Jungle, and Rubble Trouble), an exclusive Dinosaur King playing card, and a wealth of bonus features, is certain to excite fans both new and old.




For the Dinosaur King fan that enjoys video games, SEGA of America intends to release a Dinosaur King role-playing-game for the Nintendo DS™ in September 2008. Players assume the role of either Max or Rex and take part in a quest to travel the world to collect dinosaur fossils, thwart the Alpha Gang and their evil plans and collect all the remaining pieces of the mysterious stone tablet. Dinosaur King the video game features an innovative “fossil cleaning” mode allowing players to collect and bring to life over 100 different dinosaurs. Players will also be able to trade their dinosaurs with friends or compete in 3D rendered head-to-head dinosaur battles in the multiplayer portion of the game.





Dinosaur King has earned solid ratings in the Kids’ 6-11 demo since its September 2007 U.S. TV premiere. The global broadcast lineup includes YTV (Canada), TV2 (Denmark), TV4 (Sweden), Mediaset (Italy), RTL2 (Germany), France 3 (France), Canal J (France) and Jetix (UK, Scandinavia, Spain and Latin America), among others.




Step into the action of Dinosaur King and join the D-Team, Max, the son of a world-famous paleontologist, and his friends Rex and Zoe in this prehistoric adventure that begins when they uncover a set of mysterious dinosaur cards and three palm-sized stone tablets that have the power to bring extinct dinosaurs to life. With their new power, the three friends are thrust into a quest to collect the lost cards that have been scattered around the world before they fall into the hands of the evil, time-traveling Alpha Gang. Because whoever controls the cards is master of the dinosaurs!




About Shout! Factory

Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit www.shoutfactory.com.




About SEGA of America

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com/us




About 4Kids Entertainment

With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.





Through its wholly owned subsidiaries, 4Kids produces animated television series and films, distributes 4Kids’ produced or licensed animated television series for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties, and operates Web sites to support 4Kids’ owned or represented properties. Through its majority owned trading card company and website company, 4Kids produces and markets collectible trading card games. Additionally, the Company programs and sells the national advertising time in a four-hour “4KidsTV” block which airs on nearly 200 affiliated FOX television stations Saturday mornings. Beginning in September 2008, the Company will also program and sell the national advertising time in the five-hour Saturday morning block on The CW Television Network.





Additional information is available on the www.4kidsentertainment.com corporate web site and at the www.4kids.tv game station site.





The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.