Norman PhartEphant® Enters Digital Realm:

iPhone app in Development

(October 5, 2010, New York, NY) Fierce Fun Toys, LLC announces that Norman PhartEphant's tales are going into I-aps via collaboration with iVerse Media. “Now kids and parents will have the opportunity to enjoy ‘phart’ humor and Norman’s adventures on the go!” says Fierce Fun Toys’ Chief Story Teller, Angela Larson. “I can envision kids reading the book on the train, bus, or backseat as a great way to add fun to travel.”

Steve May from iVerse said, “We believe there is a great growth opportunity for I-aps among younger children, ages 2-10, as a tool for teaching and also to provide kids and busy parents a much needed 5 minutes of focused time at a critical moment during the day.”

Fierce Fun Toys – Toys with a Tale - creates 10-inch plush animals that make a silly sound with a squeeze of their tail. The toys als o have story-tales that tell the tale of how the animal acquired its sound. Norman PhartEphant was their lead product, and has the distinction of being their only farting toy. See, Norman is an African Elephant adopted by a US zoo and the change in diet has created combustion. His book series follows his adventures around the zoo, learning to make friends, a bit about other cultures and geography. Despite his gas, his adventures are a blast!

To see Norman PhartEphant toy and purchase the soft cover book, please visitwww.FierceFunToys.com for retailers or visit Booth #3016 at New York Comic Con this weekend (October 8-10th).

To see a quick flip through of the first Norman PhartEphant tale, visit;http://www.fiercefuntoys.com/sitebuildercontent/sitebuilderfiles/normanbookflip.mov

About Fierce Fun Toys, LLC:
Fierce Fun Toys, LLC is a philanthropic for-profit company with a portion of sales supporting children's charities. For additional information on the Norman PhartEphant® or Fierce Fun Toys, LLC, retail and wholesale information, and a list of current retailers, please visithttp://www.FierceFunToys.com