VIZ MEDIA ANNOUNCES THE RELEASE OF

BLEACH THE MOVIE: FADE TO BLACK ON

DVD AND BLU-RAY, AND FOR DIGITAL DOWNLOAD

It’s A Case Of Forgotten Identity As Ichigo Loses Touch With The Soul Society And Faces Down A Deadly New Enemy Alone In The Newest BLEACH Anime Action Feature

San Francisco, CA, November 17, 2011 – VIZ Media, LLC (VIZ Media), the largest distributor and licensor of anime and manga in North America, has announced the release of the latest BLEACH feature film – BLEACH THE MOVIE: FADE TO BLACK. The movie is available on DVD and Blu-ray, is rated ’T’ for Teens, and carries an MSRP of $19.98 for DVD (U.S. / CAN) and $24.98 for Blu-ray (U.S / CAN). BLEACH THE MOVIE: FADE TO BLACK offers with both English and Japanese dialogue options as well as bonus features including production art and the original theatrical trailers.

The film is also available for Download-to-Own (DTO) for only $9.99 and for Download-to-Rent (DTR) for only $4.99 from digital partners including on iTunes (www.iTunes.com), Amazon Instant Video, and Zune^® on Xbox Live^®. DTO and DTR availability for Playstation^®Network is forthcoming,

In this newest supernatural adventure, a strange disturbance in the World of the Living sends Ichigo and Kon to the Soul Society, where the Seireitei has been devastated by an explosion of reishi and Rukia is missing. Stranger still, none of the Soul Reapers remember Ichigo, and they think he’s the one responsible for the destruction. Now on the run, Ichigo is forced into a lonely battle in order to find Rukia and stop the real culprits!

The BLEACH animated film and TV series are based on a smash hit manga (graphic novel) series created by Tite Kubo, and follows the adventures of Ichigo, a 15-year old student with the ability to see ghosts. When his family is attacked by a Hollow — a malevolent lost soul – Ichigo encounters Rukia, a Soul Reaper, and inadvertently absorbs her powers. Now, he’s dedicating his life to protecting the innocent and helping tortured souls find peace.

BLEACH is a tremendously successful multimedia property internationally. The manga has been licensed to more than a dozen countries and has sold over 50 million copies in Japan alone. In North America, the manga has been a sales hit and the popular animated series (both rated 'T' for Teens) is viewed weekly by millions in the United States and Canada. This success has further spawned an array of related video games, apparel, action figures, trading cards and other merchandise.

For more information on BLEACH please visit www.bleach.viz.com.

About VIZ Media, LLC

Headquartered in San Francisco, California, VIZ Media distributes, markets and licenses the best anime and manga titles direct from Japan.  Owned by three of Japan's largest manga and animation companies, Shueisha Inc., Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ Media has the most extensive library of anime and manga for English speaking audiences in North America, the United Kingdom, Ireland and South Africa. With its popular monthly manga anthology SHONEN JUMP magazine and blockbuster properties like NARUTO, BLEACH and INUYASHA, VIZ Media offers cutting-edge action, romance and family friendly properties for anime, manga, science fiction and fantasy fans of all ages.  VIZ Media properties are available as graphic novels, DVDs, animated television series, feature films, downloadable and streaming video and a variety of consumer products.  Learn more about VIZ Media, anime and manga at www.VIZ.com.