SECOND ANNUAL NERD HQ

TO TAKE PLACE DURING COMIC-CON INTERNATIONAL 2012

SPONSORED BY BREAK MEDIA, SQUARE ENIX, VIZIO AND XBOX

Break Media to Live Stream Popular “Conversations for a Cause” Panel Series

LOS ANGELES, June  27, 2012– Zachary Levi and The Nerd Machine,  a multimedia company dedicated to bringing the best of apparel, accessories, and both long and short form video content to customers around the globe, announced today the return of Nerd HQ during Comic-Con International 2012, July 12-15.  Located just two blocks away from the convention floor at Block No. 16 Union and Spirits (344 7^TH Ave., San Diego, CA 92101), Nerd HQ gives fans a unique experience through cutting edge technology and gaming showcases, exclusive parties including Levi’s annual Nerd party and exciting autograph signings. In addition Nerd HQ will bring back the popular “Conversations for a Cause” panel series, which will be webcast live on Break Media.  Event sponsors include Break Media, Square Enix, VIZIO, and Xbox.

The popular “Conversations for a Cause” panel series, which benefits Operation Smile through ticket sales, allows fans access to their favorite celebrities to have un-moderated, up close conversations. This year Break Media will broadcast the panels live on their site at www.break.com/nerdhq.  Last year’s participants included Kevin Smith, Jared Padalecki, Zachary Quinto, Nathan Fillion, Olivia Munn, Felicia Day and Seth Green among others and the series raised $40,000 for Operation Smile.  Individual tickets will sell for $20. 

“The Nerd Machine was proud to create a unique fan experience in 2011, offering exclusive access to new games, technology and an opportunity for intimate conversations with some of Hollywood's elite creative minds,” said Zachary Levi, Founder of The Nerd Machine.  “Last year the response was overwhelming. We at The Nerd Machine, look forward to meeting the challenge to develop 2012 Nerd HQ to exceed not only our expectations, but those who plan to attend worldwide, while maintaining a connection not available anywhere else.”

In addition to live streaming the “Conversations for a Cause” panels, Break Media, the official digital partner of Nerd HQ, will broadcast nightly highlight reports hosted by Zachary Levi and have produced a three part original series. “Trailer Park Heroes” premieres today and features Zachary Levi, Adam Baldwin, Aly Michalka, Joel Moore, Jason Biggs and surprise guests.   The nightly highlights and “Trailer Park Heroes” can be viewed at http://www.break.com/nerdmachine-2012/nerd-machine-trailer-park-heroes-part-1-2339892 . 

Xbox, the official gaming sponsor, will provide gaming stations featuring the newest and yet-to-be released titles including the debut the first hands-on demo of the completely reborn Tomb Raider franchise from Square Enix. Also playable exclusively at Nerd HQ will be OverRun, the new multiplayer mode coming in Gears of War: Judgment.  VIZIO, the official technology sponsor of Nerd HQ, will provide laptops, tablets, and PCs for fans to demo. New LED monitors will fill the space and showcase the newest 3D and Internet App technology.  Barco, the leader in 3D pixel mapping, will be providing projection technology to create the largest 3D mapping show at Comic-Con.

“We are very honored to have such great partners in Xbox, VIZIO, Square Enix and Break Media and believe their support will elevate Nerd HQ to an even higher level,” said David Coleman, Nerd Machine co-founder.  “Great partners create a phenomenal event and we have joined forces with leaders in the gaming, technology, and entertainment industry committed to providing fans with an experience they will never forget.”

As an added feature, Spike TV will be broadcasting live from Nerd HQ on Friday, July 13 and Saturday, July 14 to their network and digital outlets through their ALL ACCESS LIVE programming. 

For more information, schedule updates and tickets please visit www.thenerdmachine.com.

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ABOUT THE NERD MACHINE - The Nerd Machine is a multimedia company dedicated to bringing the best of apparel, accessories, software, hardware, music, and both long and short form video content to our customers around the globe. We not only put a premium on customer satisfaction and input but also collaboration, as we believe that some of the very best ideas may come out of the very community we serve. Our goal is to foster an environment where community interaction thrives, thus creating the best and most forward thinking products available on the market. And, philosophically speaking, spearheading a "mission of redefinition" that changes the global perception of what a nerd is, and thereby allow everyone to celebrate the nerd in themselves. The question is: What are you nerdy about?

ABOUT BREAK MEDIA – Break Media is the single largest creator and distributor of male-targeted content online, reaching an audience of more than 200 million people through video and editorial content. Properties include the largest humor site online—Break.com—as well as leading properties in the gaming, humor and men's lifestyle verticals. Break Media’s in-house production studio creates original content that ranges from branded entertainment to award winning series. Break Media also is at the forefront of multi-platform video delivery, with applications downloaded millions of times across a spectrum of mobile devices and connected TV. 

ABOUT SQUARE ENIX, INC. - Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix Group. The Square Enix Group operates a global network of leading development studios and boasts a valuable portfolio of intellectual property, including: FINAL FANTASY®, which has sold over 100 million units worldwide; DRAGON QUEST®, which has sold over 59 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.

More information on Square Enix, Inc. can be found at http://www.square-enix.com.

ABOUT VIZIO – VIZIO, Inc., headquartered in Irvine, California, is America's #1 LCD HDTV Company.  In Q2 2007, VIZIO skyrocketed to the top by becoming the #1 shipping brand of flat panel HDTVs in North America and in Q3 2007 became the first American brand in over a decade to lead in U.S. LCD HDTV shipments. Since 2007 VIZIO LCD HDTV shipments remain in the top ranks in the U.S. and were #1 for the total year in 2009 and 2010.  VIZIO is committed to bringing feature-rich consumer electronics to market at a value through practical innovation. VIZIO offers a broad range of award winning consumer electronics.  VIZIO's products are found at Costco Wholesale, Sam's Club, Walmart, Target, BJ's Wholesale, and other retailers nationwide along with authorized online partners.  VIZIO has won numerous awards including a #1 ranking in the Inc. 500 for Top Companies in Computers and Electronics, Fast Company's 6th Most Innovative CE Company of 2009, and made the lists of Ad Age's Hottest Brands, CNET's Editor's Choice, CNET Best of CES 2011 - Television, IGN Best of CES - Television, Bluetooth.org Best of CES, Good Housekeeping's Best Big-Screens, PC World's Best Buy, Popular Mechanics Editor's Choice and OC Metro's 10 Most Trustworthy Brands among many other prestigious honors.  For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com.

The V, VIZIO, VIZIO Internet Apps, Theater 3D, CinemaWide HDTV, Full Array TruLED, Edge Lit Razor LED, 240Hz SPS, 480Hz SPS, Entertainment Freedom and Entertainment Freedom for All names, logos and phrase are registered or unregistered trademarks of VIZIO, Inc.  All other trademarks may be the property of their respective holders.

ABOUT XBOX – Xbox is Microsoft’s premier entertainment service for the TV, phone, PC and tablet. It’s home to the best and broadest games, as well as one of the world’s largest libraries of music, movies, TV and sports. With Kinect, Xbox 360 transformed gaming and entertainment in the living room with a whole new way to play games and find entertainment — no controller required. More information about Xbox can be found online at http://www.xbox.com.