UNKNOWN WORLDS AND PERFECT WORLD ENTERTAINMENT SHARE CENTER STAGE AS PREMIERE CO-SPONSORS OF THIS YEAR’S ÜMLOUD!

‘Worlds’ Collide In a Munificent Mash-Up at Annual Rock Band™ Bash Benefitting Child's Play

San Francisco, California — November 20, 2012 — Ümloud!, San Francisco’s biggest and most awesome annual non-profit gaming fundraiser for Child’s Play, is pleased to announce that Unknown Worlds and Perfect World Entertainment have, for the first time ever, secured Premiere Co-Sponsorship roles in support of this year’s event. Taking place at DNA Lounge on December 6, this annual evening of jamming and generosity is made possible by the Bay Area’s own Unknown Worlds and Perfect World Entertainment. Thanks to their generous support, every attendee’s donation will go directly to support children’s hospitals around the world through Child’s Play.

Unknown Worlds – creators of Natural Selection 2, which recently launched on Steam – will be joining the throngs of big-hearted gaming fans at this year’s Ümloud!. With a company goal of “uniting the world through play,” their sponsorship of this year’s event helps Ümloud! achieve the goal of uniting gamers for a night of rock to raise money for Child’s Play.

“It’s been such a phenomenal year for all of us at Unknown Worlds,” commented Charlie Cleveland, Co-Founder and CEO of Unknown Worlds Entertainment. “We are immensely proud that our hard work and success with Natural Selection 2 has allowed us the opportunity to give back to the gaming community by supporting the amazing work done by Ümloud!. We can’t wait to celebrate 2012 with everyone on December 6, with a great night for a great cause.”

Perfect World Entertainment, a leading publisher of immersive, free-to-play MMORPGs including Neverwinter, RaiderZ and Star Trek Online, makes the world that much more of a perfect place with their premier sponsorship contribution to the gaming community’s worthiest of causes.  

“We are thrilled to share the stage with Unknown Worlds at this year’s Ümloud!,” said Andrew Brown, General Manager for Perfect World Entertainment. “The gaming community has proven time and time again that it is both passionate and generous – and so we are proud to support Child’s Play in its efforts to improve the quality of life for a younger generation of gamers.”

Benefiting Child’s Play – a gamer-targeted charity that supports children’s hospitals around the world, thanks to the support of these Bay Area gaming greats – Ümloud! returns to San Francisco’s DNA Lounge Thursday, December 6, for an encore engagement of giving and ’tis-the-season celebration. Now in its fourth year, Ümloud! 2012 will feature nearly 30 faux-rock bands performing live on stage playing Rock Band 3.

“The amazing teams at Unknown Worlds and Perfect World Entertainment couldn’t fit the spirit of Ümloud! any better,” said Joe Markert, Chief Operating Officer of Ümloud!. “Their sincerity and interest in uniting people through gaming is a reminder to all of us of what we can achieve by working – and playing – together. With their gracious sponsorship of Ümloud! 2012, the show will most definitely go on!”

Advanced tickets are available at www.dnalounge.com. For all things Ümloud!, check out the website www.umloud.org, and don’t forget to sign up to be a sponsor today. Become a fan of Ümloud! on Facebook and follow @Umloud on Twitter.