IDW LIMITED ANNOUNCES MY LITTLE PONY DELUXE HARDCOVER MY LITTLE PONY COMIC SERIES TO GET LIMITED TREATMENT FROM STABLE OF FIRST-CLASS ARTISTS   San Diego, CA (August 5th, 2013) – With joy in their hearts, IDW Limited announced plans today for a deluxe hardcover version of MY LITTLE PONY: Friendship Is Magic, Vol. 1. In order to celebrate what is their biggest book project to date, they’re doing something extra special. The book will be custom designed in six ultra-exclusive variant offerings, one for each member of the hit animated TV series core cast. Starting Monday, the site will begin taking pre-orders on one variation of the book beginning with RAINBOW DASH, and continuing with TWILIGHT SPARKLE on Tuesday, and rounding out the week with FLUTTERSHY, PINKY PIE, APPLEJACK and RARITY.  (www.idwlimited.com/series/mylittlepony) “Working on the MY LITTLE PONY comics have been an absolute blast!” said series writer Katie Cook. “Each of the ponies has such a distinct voice, they bring their own unique flair and excitement into any storyline. It’s great to see them each get their due with these beautiful IDW Limited books. Andy (Price) and I were happy to sign each one for the fans, because from day one these fans have been amazing, and it felt good to personally touch each of these treasured books so that we’ll always have that connection to each other.” IDW Limited has examined every detail in the design of this book line. From hand-built color printed tray cases to exclusive covers and vellum overlays, every book will be a magical experience. Presented in three tiers of collectibility, fans will have their choice of the Red Label (limited to 100 books per character) which comes with a hand-drawn sketch card, Black Label (50 per character) which includes a sketch card and a 9” x 12” sketch plate with a hand-drawn illustration from an amazing stable of top talent including current MLP artists Agnes Grabowska and Amy Mebberson, or the Blue Label Edition (just 5 per character) which will come with an 11” x 14” original painting by premier MY LITTLE PONY cover artist Sara Richard! “This is the biggest book we’ve ever done,” said IDW Limited director Jerry Bennington. “The most art, the most variants and the most custom components. If you’re a fan of Applejack your book is going to reflect that cover to cover. People connect on a deep level with their favorite pony character, and we want to make sure we’re offering something that fosters that connection.” The MY LITTLE PONY: Friendship Is Magic deluxe hardcover is available for pre-order now. Dash on over to IDWLimited.com to secure your copy now! www.idwlimited.com/series/mylittlepony

About IDW IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS, G.I. JOE and MY LITTLE PONY; Paramount’s Star Trek; Nickelodeon’s Teenage Mutant Ninja Turtles; 2000AD’s Judge Dredd; The Rocketeer; Toho’s Godzilla; Wizards of the Coast’s Magic: The Gathering and Dungeons & Dragons; HBO’s True Blood; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, and Yoe! Books, a partnership with Yoe! Studio. IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Warner Brothers and Barry Sonnenfeld are attached to adapt LORE into a feature film starring Dwayne “The Rock” Johnson and Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot, with Michael Bay‘s Platinum Dunes and Sony bringing Zombies vs. Robots to film. About Hasbro, Inc. Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.