Hasbro, DeNA, and IDW Publishing Deliver the Ultimate Fan Experience for TRANSFORMERS: LEGENDS’ Dark Cybertron Episode   San Diego, CA (February 5, 2014) – Hasbro, DeNA and IDW Publishing today announced a collaboration to bring Dark Cybertron to life in a new interactive experience for the action-packed mobile card battle game TRANSFORMERS: LEGENDS. Fans that play the TRANSFORMERS: LEGENDS in-game episode that starts on February 5 and runs through February 11 will gain free access to a special edition Dark Cybertron comic from IDW Publishing, in addition to exclusive discounts on select TRANSFORMERS action figures from Hasbro featured in the Dark Cybertron story, such as ARMADA STARSCREAM and SKYWARP. TRANSFORMERS: LEGENDS’ Dark Cybertron Episode Dark Cybertron is the first Team Battle episode in TRANSFORMERS: LEGENDS. It combines elements of cooperative and competitive gameplay that players have never experienced before this mobile game. In the Dark Cybertron episode players will join forces with the AUTOBOTS and DECEPTICONS to battle against a powerful and ancient enemy, the NECROTITAN, and fight to unravel the meaning behind mysterious new developments in the battle for CYBERTRON. The new Dark Cybertron episode is available to play beginning on February 5 by downloading TRANSFORMERS: LEGENDS for iPhone, iPad, iPod touch or Android devices for free at: http://mobage.com/games/TRANSFORMERS-LEGENDS Free Dark Cybertron Comic Book As part of the collaboration between DeNA and IDW Publishing, players who take part in this week’s TRANSFORMERS: LEGENDS Dark Cybertron episode can also download a special issue of the Dark Cybertron comic book for free via the game. The limited release comic chronicles the latest developments in the battle between the Autobots and Decepticons from the fan-favorite series. Save on Action Figures Completing the TRANSFORMERS fan experience, HasbroToyShop.com is offering a 15 percent off discount from Feb. 5-11, 2014 on select TRANSFORERS GENERATIONS action figures featured in the Dark Cybertron storyline: Transformers Generations 30th Anniversary Deluxe Class Autobot Scoop Figure  (SKU #A5780), Transformers Generations 30th Anniversary Deluxe Class Mini-Con Assault Team Figure (SKU #A5779), Transformers Generations 30th Anniversary Deluxe Class Skywarp Figure (SKU #A5778) and the Transformers Generations 30th Anniversary Deluxe Class Armada Starscream Figure (SKU #A5777). To purchase the discounted action figures, please visit: www.HasbroToyShop.com/tflegends15 Assets for the TRANSFORMERS: LEGENDS Dark Cybertron in-game episode, the Dark Cybertron comic, and images of select TRANSFORMERS action figures on sale can be downloaded via this link: http://moba.ge/DarkCybertron   About DeNA DeNA (pronounced "D-N-A") is a global leader of developing and operating mobile services including free-to-play games, the Mobage social games platform, e-commerce and other online offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: http://www.dena.com  About Hasbro, Inc. Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

About IDW Publishing IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS, G.I. JOE and MY LITTLE PONY; Paramount’s Star Trek; Nickelodeon’s Teenage Mutant Ninja Turtles; 2000AD’s Judge Dredd; The Rocketeer; Toho’s Godzilla; Wizards of the Coast’s Magic: The Gathering and Dungeons & Dragons; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, Yoe! Books, a partnership with Yoe! Studio, and the multiple award-winning Artist's Edition imprint. IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot; Dwayne "The Rock" Johnson and Warner Brothers are producing a film based on Ashley Wood's Lore; Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film, Kurtzman/Orci are producing a movie based on Locke & Key at Universal.