VIZ MEDIA NAMES BRAD WOODS AS
CHIEF MARKETING OFFICER
Entertainment
Executive To Lead Global Multimedia Initiatives And Drive Omni-Channel
Marketing For The Industry’s Leading Catalog Of Anime And Manga Content
San Francisco, CA, May 18, 2015 –
VIZ Media, LLC (VIZ Media), the largest publisher, distributor and
licensor of manga and anime in North America, has announced that Brad
Woods has been named as Chief Marketing Officer (CMO).
“Brad
Woods is a seasoned entertainment executive with a proven success
record of enhancing brand equity, increasing revenue, and achieving
results with innovative strategies and visionary leadership,” says Ken
Sasaki, CEO of VIZ Media. “His multi-disciplinary experience will play a
vital role in expanding VIZ Media’s market share across the publishing,
digital content, licensing, home media, and consumer product
landscapes.”
Woods will be responsible for developing a range of marketing and product strategies to expand the VIZ Media brand and omni-channel marketing for titles across all company imprints.
“I
am very excited to build upon VIZ Media’s mission to offer exciting and
unique multimedia content to a diverse global audience,” Woods says.
“Our dynamic catalog of titles across the print, digital, broadcast, and
mobile arenas will allow us to reinvent how consumers discover, enjoy,
and interact with our properties on a truly global level.”
Woods
joins VIZ Media from DreamWorks Animation, where he served as Senior
Vice President leading the domestic consumer products and retail
business development divisions. During his tenure at DreamWorks, he
restructured and substantially expanded the studio’s consumer products
business, led the U.S. licensing and retail teams, and also provided
strategic leadership for breakthrough marketing programs on properties
including Madagascar, Kung Fu Panda, and How To Train Your Dragon.
Over
his 20-year career, Woods has held senior positions in the
entertainment and multi-media industries with companies including Mattel
and Warner Bros. Entertainment. His experience spans a wide variety of
marketing and licensing operations such as product marketing, brand
development, corporate marketing and communications, lead generation,
channel relations, and digital and social media marketing. He holds an
MBA from the University of Southern California, where he graduated Summa
Cum Laude, and a BS from the University of Arizona.
About VIZ Media, LLC
Headquartered
in San Francisco, California, VIZ Media distributes, markets and
licenses the best anime and manga titles direct from Japan. Owned by
three of Japan's largest manga and animation companies, Shueisha Inc.,
Shogakukan Inc., and Shogakukan-Shueisha Productions, Co., Ltd., VIZ
Media has the most extensive library of anime and manga for English
speaking audiences in North America, the United Kingdom, Ireland and
South Africa. With its popular digital manga anthology WEEKLY SHONEN
JUMP and blockbuster properties like NARUTO, BLEACH and ONE PIECE, VIZ
Media offers cutting-edge action, romance and family friendly properties
for anime, manga, science fiction and fantasy fans of all ages. VIZ
Media properties are available as graphic novels, DVDs, animated
television series, feature films, downloadable and streaming video and a
variety of consumer products. Learn more about VIZ Media, anime and
manga at www.VIZ.com.
###
VIZ Media Chief Marketing Officer Brad Woods
No comments:
Post a Comment