SYFY PAIRS WITH HER UNIVERSE TO DRESS GEEK GIRLS
AT SAN DIEGO COMIC CON
SYFY & STAR WARS EXCLUSIVES AND SPECIAL PANEL FOR FEMALE FANS

With superheroes ruling the box office and latter-day pulp heroes dominating the dial, “geek chic” is all over pop culture - but despite our cultural embrace of all this "genre" goodness, geek girls are still struggling to be heard amidst the squeaky wheels of male fandom. Noticing a distinct lack of representation for the growing numbers of female fans, actress Ashley Eckstein (the voice of Ahsoka Tano on Star WarsTM: The Clone Wars) is leading the charge and taking up the cause - creating a voice for girls no longer willing to be relegated to the sidelines of popular entertainment. A year ago, she launched HER UNIVERSETM, a female genre line featuring fashionable apparel and accessories for fangirls from the beloved Star Wars franchise. These unique female-focused products are offered through her website, www.heruniverse.com or at select Sci-Fi conventions around the country.

Eckstein is quickly proving that there's more than enough room in the science fiction universe for everyone. As further evidence of that, her company, HER UNIVERSE, is premiering its all-new Syfy branded line of fangirl apparel and accessories for Battlestar Galactica, Warehouse 13 and “Syfy’s Original Movies” at this year’s San Diego Comic-Con (July 20th-24th). Included in the launch are shirts, a sweatshirt and jewelry “designed in part by women for women,” which will also be available online.

“I am so excited to be partnering with Syfy as they are a television destination for millions of fangirls,” said Ashley Eckstein. “As women, we are passionate about our favorite shows and characters and we want to show off that passion by the items we wear. Now, just like Star Wars, all of the female Syfy fans will have some feminine and fashionable pieces made just for them.”

In addition to the premiere of HER UNIVERSE’S “Syfy Gear” line, Eckstein will be offering new releases in her burgeoning Star Wars collection which includes female-focused shirts, hoodies, undergarments, hats, earrings, bracelets and more. Because of demand, Eckstein is now offering two popular Star Wars designs in children’s sizes for younger fangirls too!

San Diego Comic-Con fans are always looking for those elusive exclusives each year and HER UNIVERSE will not disappoint. Available in a limited number for purchase at this year’s convention will be an exclusive Battlestar Galactica “Toaster” necklace and a Star Wars charm which can be added to the Star Wars charm bracelet – also making its debut at San Diego.

Eckstein’s new endeavor, however, is not just about selling merchandise. She has begun setting down the roots of a movement within the Sci-Fi community to equally acknowledge the female fan base and connect fangirls to one another. For the second year-in-a-row, HER UNIVERSE will be sponsoring a special panel at Comic-Con featuring a group of distinguished panelists from film, television, comics and publishing. This year’s topic, “What Women Want in Their Sci-Fi Heroes,” is hosted by Eckstein and is scheduled for Thursday, July 21st from 6pm to 7pm in room 25ABC.

The current line of HER UNIVERSE Star Wars apparel and accessories can be found at www.heruniverseshop.com. The new HER UNIVERSE Syfy branded apparel debuts at San Diego Comic Con and online simultaneously.