TEKKEN BLOOD VENGEANCE IN 3D

NCM FATHOM BIG SCREEN EVENT

PRESENTED IN RealD™ 3D

FOR ONLY ONE NIGHT ON JULY 26

* * * * *

Hit Video Game 3-D Feature and Exclusive Interviews to be Shown in More Than 375 U.S. Movie Theaters

Centennial, Colo. - July 11, 2011 - One of the most popular and well-known gaming franchises in the world is getting the 3-D big screen treatment courtesy of NCM Fathom, Namco Bandai Games America and Bandai Entertainment. TEKKEN BLOOD VENGEANCE in 3D, a special digital cinema event presented in RealD™ 3D based on the videogame Tekken, will storm into movie theaters for one night, Tuesday, July 26, at 7:30 p.m. local time. To kick off the evening, audiences will step inside the world of Tekken as it comes-to-life in a 90-minute feature that includes storylines and characters based on the actual Tekken video game series. Following the presentation will be exclusive interviews with the Tekken Project director and screenwriter.

Tickets for TEKKEN BLOOD VENGEANCE in 3D are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations, prices and additional information, visit the Fathom website (theaters and participants are subject to change). The event will be broadcast in more than 375 movie theaters across the country via the new digital cinema projection systems. Watch the official event trailer here.

TEKKEN BLOOD VENGEANCE in 3D will include one-on-one interviews about the Tekken videogame franchise and Tekken CG Animation movie, featuring Tekken Project Director Katsuhiro Harada and Dai Sato, the internationally known scriptwriter for such acclaimed features as Cowboy Bebop, Ghost in the Shell: Stand Alone Complex and Wolf's Rain. Harada will divulge inside information concerning the future of the Tekken franchise, while Sato will discuss what went into scripting the Tekken CG Animation movie, along with other related anecdotes giving fans incredible insights into the making of the production.

"TEKKEN BLOOD VENGEANCE in 3Dwill take fans on a larger-than-life 3-D journey, all in the comfort of their local movie theater," said Dan Diamond, vice president of NCM Fathom. "For only one night, Tekken will come alive in 3-D and promises to be an unforgettable experience."

For TEKKEN BLOOD VENGEANCE in 3D artwork/photos, click here.

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation's largest digital in-theater network,comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM's theater advertising network covers 170 Designated Market Areas® (49 of the top 50) and includes approximately 17,200 screens (16,100 digital). During 2010, over 680 million patrons attended movies shown in theaters currently included in NCM's network (including Consolidated Theatres, Rave Cinemas, Coming Attractions and Digiplex Destinations). The NCM Fathom Eventsbroadcast network is comprised of over 600 locations in 163 Designated Market Areas® (all of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing 43 entertainment-related websites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in and is the managing member of National CineMedia LLC. For more information, visit www.nationalcinemedia.com,www.ncm.com or www.FathomEvents.com.





About Bandai Entertainment Inc.

Bandai Entertainment Inc. is a subsidiary of Namco Bandai Holdings (USA) Inc. and a premier distributor of Japanese animation on DVD and programming for television broadcast in North America. Titles include K-ON!, Gundam 00, Code Geass: Lelouch of Rebellion, Lucky Star, Gurren Lagann, The Melancholy of Haruhi Suzumiya, Cowboy Bebop, Outlaw Star, Escaflowne, Ghost in the Shell: Stand Alone Complex, My Otome, and many more.